Digital Marketing Executive - Oracle Eloqua( 6 Months Fixed Term Contract)

About the Role
The Digital Marketing Executive will be responsible for overseeing various aspects of digital marketing initiatives, with a strong focus on campaign management and tracking campaign ROI through conversion pixels. This role requires a proactive individual who can effectively manage and analyze multiple digital marketing channels to drive results.

Location

• Dubai, UAE

Employment Type

• Temporary Contract
• Contract Duration: 6 months
• Working Arrangement: Office-based

Core Duties and Responsibilities

• Administration of Email Marketing (experience in Oracle Eloqua), SMS & digital marketing platforms (Facebook Business Manager, Google Ads & other Google Tools) — 20%
• Execute email marketing campaigns, nurturing campaigns, web form creation-processing & landing page creation — 15%
• Data management and segmentation for all digital marketing campaigns — 20%
• Collating and analyzing data from all Digital Marketing Channels to track ROI, providing actionable insights to marketing teams — 10%
• Set-up marketing channel tracking using Google Analytics/ Google Tag Manager — 10%
• Perform website audits and SEO — 10%
• Coordinate with media agencies to monitor ongoing digital/social advertisements — 10%
• Providing campaign best practice support, guidance, and training to marketing — 5%

Minimum Qualifications, Experience and Skills

• Education
  • Qualification in business, marketing management, or a related discipline.
• Experience
  • Minimum 2 years of relevant experience in an agency or in-house environment.
  • UAE/GCC experience is preferred.
• Skills and Knowledge
  • Fluency in spoken and written English.
  • Good level of competency in Oracle Eloqua.
  • Experience with email marketing, SMS marketing, digital advertising platforms, Google Ads, Facebook Business Manager, Google Analytics, and Google Tag Manager.
  • Knowledge of campaign management, data segmentation, ROI analysis, website audits, and SEO.