Digital Marketing Manager at Conrad Dubai

About the Role
Join our award-winning hotels team as a Digital Marketing Manager and play a vital role in leading innovative digital strategies that elevate our luxury brand, strengthen online engagement, and drive direct bookings. By creating compelling content and delivering seamless digital experiences, you will help guests discover the hotel and inspire memorable stays right from their first click.

Responsibilities
Here’s what you’ll do during a typical day as a Digital Marketing Manager at the hotel:

• Develop Digital Marketing Strategies: Create and execute strategies aligned with the hotel’s commercial objectives, brand positioning, and revenue targets.
• Manage Paid Advertising: Plan and optimize campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive awareness, engagement, bookings, and revenue.
• Promote Hotel Experiences: Develop seasonal and always-on campaigns for Rooms, Restaurants, Brunches, Pool Experiences, Spa, Wellness, Events, E-Gift Cards, and E-Shop.
• Optimize Campaign Performance: Manage audience targeting, remarketing, A/B testing, budgets, and conversion optimization to maximize ROI and advertising effectiveness.
• Manage OTA Platforms: Collaborate with Revenue Management and Commercial teams to optimize hotel listings, content accuracy, promotional offers, visibility, and bookings across third-party platforms.
• Drive Spa and Wellness Revenue: Manage spa digital campaigns and online booking platforms to increase awareness, appointments, conversions, and repeat visits.
• Optimize F&B Reservations: Oversee SevenRooms digital performance, enhancing reservation journeys and campaigns for restaurants, brunches, and pool experiences.
• Generate Event Leads: Develop and optimize digital campaigns for MICE, corporate events, weddings, social celebrations, and group bookings, tracking inquiries through to confirmed business.
• Maintain Website Excellence: Ensure hotel websites and approved digital platforms feature accurate information, compelling visuals, current offers, and seamless booking journeys.
• Enhance WhatsApp Marketing: Drive campaign performance, improve inquiry handling, and track conversations, bookings, conversions, and attributed revenue.
• Manage CRM and Email Marketing: Deliver targeted email campaigns, newsletters, and guest re-engagement initiatives to encourage repeat bookings and cross-selling while maintaining database accuracy and consent compliance.
• Coordinate Social Media Content: Partner with Marketing and creative teams to align paid campaigns, organic content, photography, and promotional assets with luxury brand standards.
• Strengthen Online Reputation: Monitor digital listings, search visibility, and guest feedback trends to maintain accurate information and a consistent luxury brand presence.
• Analyze Digital Performance: Use Google Analytics 4, Google Tag Manager, Looker Studio, and advertising dashboards to track conversions, revenue attribution, ROAS, ROI, CPA, and CPL.
• Deliver Performance Reports: Prepare weekly, monthly, and quarterly reports with actionable insights, budget updates, campaign results, and recommendations.
• Collaborate Across Departments: Work closely with Marketing, Commercial, Revenue Management, Sales, F&B, Spa, and Operations teams to align campaigns with business priorities.
• Ensure Brand and Data Compliance: Maintain brand standards and ensure digital campaigns, guest databases, and communications meet corporate policies and applicable privacy requirements.
• Drive Digital Innovation: Identify emerging technologies, hospitality trends, competitor activity, and new opportunities to enhance digital engagement and commercial performance.
• Champion Exceptional Guest Experiences: Ensure every digital touchpoint reflects the hotel’s luxury positioning through thoughtful communication, attention to detail, and seamless guest journeys.

Qualifications
What It Takes to Make the Stay
At the company, our core values shape the qualities we seek in every team member. As a Digital Marketing Manager, you’ll embody these values through:

• A passion for spreading the light and warmth of Hospitality.
• Acting with Integrity and always doing the right thing.
• Inspiring others through Leadership.
• A belief that Teamwork drives the best outcomes.
• A sense of Ownership and accountability.
• A focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

Benefits
At the company, we proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments with unmatched perks and benefits, including:

• Incredible travel perks: Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go travel program.
• Paid parental leave: Because family matters, we offer paid leave for eligible Team Members, including partners and adoptive parents.
• Crisis concierge: In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care.
• Mental health resources: Your wellbeing comes first. We provide resources to help our Team Members care for themselves and their loved ones, including free counseling and support through our Employee Assistance Program in many countries.

Benefits availability may vary depending on Team Member’s location, employment terms and conditions, and are subject to the specific program/plan terms.