About
We're looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns. As a Digital Marketing Manager, you will have the opportunity to lead impactful paid strategies across events such as LEAP, Blackhat, and Money 20/20. You will be responsible for optimising performance and helping showcase Saudi events to global and local audiences!
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What you will do:
- Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
- Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
- Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
- Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
- Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
- Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation.
- Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
- Work closely with agencies to ensure campaigns are on track to meet targets.
- Partner with the sales and marketing teams to align on goals and strategies.
- Drive high-quality visitor registrations and qualified exhibitor leads.
Qualifications
- Proven experience managing international paid media campaigns, with a strong focus on driving registrations and lead generation.
- Experience working closely with or managing agencies to execute high-performing campaigns.
- Strong analytical mindset, with the ability to quickly identify areas for improvement and implement changes.
- Proficiency in paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Data Studio).
- Excellent communication and collaboration skills to work effectively with internal teams and external agencies.
- Highly organised and detail-oriented, with the ability to manage multiple campaigns and stakeholders simultaneously.
What you will get:
- VVIP Bupa Medical Insurance for you and your family
- Annual leave – 25 days
- Remote working on Sundays
- Working anywhere – 4 weeks every year
- School fees contribution, 40,000 SAR per child per year (up to a max of three children)
- Residency visa, including yearly dependent fees
We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.
