The Digital Marketing Manager will oversee digital campaigns across META, TikTok, Snapchat, and Google Ads for the company. The role includes leading digital performance, optimizing paid search and SEO, managing key Martech integrations, and ensuring smooth execution of all campaigns. The manager will also coordinate with media and SEO agencies and play a key role in implementing personalization strategies.
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Responsibilities
- Lead and optimize all paid digital campaigns across META, TikTok, Snapchat, Google Ads, and other channels while managing the digital media budget.
- Develop and execute full-funnel digital strategies for multiple brands and regions, ensuring alignment with marketing objectives and campaign needs.
- Drive performance in paid search and SEO by optimizing bidding, keywords, ad copy, content strategy, and technical SEO in collaboration with agencies.
- Oversee end-to-end campaign planning, timelines, creative asset delivery, and cross-functional coordination for launches and key marketing initiatives.
- Manage Martech integrations, including CDPs, CRM, automation tools, pixels, and tracking in collaboration with IT, analytics teams, and external partners.
- Monitor, analyze, and report on digital performance (CPA, ROAS, conversions) using tools like GA4, Firebase, Adjust, and SEMRush.
- Lead agency relationships (media and SEO) and guide internal teams to deliver best-in-class digital execution and personalization strategies.
- Manage and mentor the Digital Marketing Executive while leveraging data-driven insights to enhance targeting, engagement, and conversions.
Requirements
- 5+ years of digital marketing experience with strong performance marketing and Martech expertise.
- Proficiency in META, TikTok, Snapchat, Google Ads, SEO, and digital tracking technologies.
- Strong analytical skills with hands-on experience in GA4, Looker, and other reporting tools.
- Experience working with media agencies, cross-functional teams, and mentoring junior staff.
- Knowledge of CDPs, CRM platforms (e.g., Braze, Salesforce), and AI-driven marketing/personalization tools.
- Excellent communication skills and the ability to perform in fast-paced, data-driven environments; industry experience in entertainment/e-commerce/retail is a plus.
