About the Role
As a Digital Marketing Manager, you will be responsible for driving customer acquisition, engagement, and revenue growth across international markets through data-driven digital marketing strategies. This role combines hands-on campaign management, conversion rate optimization, advanced tracking and analytics, and cross-functional collaboration to maximize marketing performance. The ideal candidate will leverage expertise in paid and organic channels, marketing technology, and analytics platforms to deliver measurable business outcomes while continuously optimizing the customer journey.
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Key Responsibilities
1. Campaign Execution & Optimization
- Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok.
- Apply structured testing, refine targeting, and adjust bidding strategies to improve efficiency and scale results.
- Implement acquisition and retention tactics that drive measurable performance.
2. Conversion Optimization & Testing
- Analyze conversion paths to identify friction points and opportunities for improvement.
- Execute A/B and multivariate tests across ads, audiences, and landing pages.
- Maintain a clear CRO roadmap with regular performance updates.
3. Tracking Infrastructure & Data Management
- Manage GTM for tagging, tracking, remarketing, and conversion events across all channels.
- Ensure data accuracy, proper attribution, and seamless integration with CRM and offline conversion tracking systems.
- Maintain clean data structures to support reliable analysis and forecasting.
4. Insights Development & Reporting
- Build reporting dashboards that highlight key performance indicators across paid and organic channels.
- Translate data into insights that guide optimization decisions and strategic recommendations.
- Monitor trends, diagnose performance shifts, and provide proactive insights to stakeholders.
5. Cross-Functional Alignment
- Collaborate with internal teams to ensure consistent messaging, accurate data flow, and smooth campaign execution.
- Present findings, learnings, and next steps to leadership and cross-functional partners in a clear and actionable format.
Requirements
- Experience: Minimum 6 years in performance marketing in international markets.
- Technical Expertise:
- Advanced in Google Tag Manager (GTM) and Google Analytics (GA4).
- Skilled at campaign optimization for performance marketing and conversion rate optimization.
- Successfully passed the exams for Google search ads, Google measurement, Meta and LinkedIn certifications.
- Familiarity with offline conversion tracking and CRM integration.
- Core Competencies:
- Strong digital marketing skills for both organic and paid channels.
- Highly organized with exceptional attention to detail.
- Commercial mindset with hands-on campaign execution capability.
- Strong problem-solving abilities and collaboration skills.
- Excellent communication skills, must be fluent in English.
- Preferred Competencies:
- Experienced in managing CRM & email marketing campaigns.
- Great understanding of AI’s impact on digital marketing.
Benefits
- 24 annual leave days.
- Annual flight home.
- Life insurance plan.
- Medical insurance plan (with the option to upgrade at your own cost).
- Bonus scheme (in relevant departments).
- Invitations to participate in various company functions, staff events, and department team building events.
- Opportunities to learn, develop, and grow with the organization.
