About the Role
This position is focused on enhancing company sales performance by optimizing the company’s digital presence across various platforms. The individual will oversee online reputation management through the quality of digital content.
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Job Responsibilities
- Establish an annual plan in conjunction with the Manager for digital presence and communication across all digital platforms.
- Identify priorities by brand, including the corporate brand, and outline necessary activities under the established budget.
- Continuously monitor, measure, and report on the effectiveness of digital initiatives, suggesting adjustments to ensure alignment with planned objectives.
- Plan and execute digital marketing efforts, including SEO/SEM, marketing databases, email campaigns, social media, and display advertising. Develop and maintain ongoing online content (website, LinkedIn, etc.).
- Regularly update the website to enhance the company’s performance in Google search listings and Google My Business, tracking results via Google Analytics.
- Grow customer acquisition and retention through digital and social media channels, ensuring leads are efficiently integrated into the company’s CRM system.
- Collaborate with company vendors on joint online initiatives to maintain compliance and alignment with guidelines.
- Continuously explore new digital opportunities to improve the company's online presence.
- Ensure all communication and customer-facing literature comply with Corporate Identity guidelines.
- Execute detailed action plans as briefed by the Line Manager, adhering to brand guidelines.
- Analyze and prepare performance reports post-campaign, assessing ROI and KPIs.
- Monitor competitor activities and relevant market information on an ongoing basis.
Job Requirements
Qualifications
- Diploma or equivalent.
- Marketing specialization is an added advantage.
Experience
- 5 years of experience, including at least 2 years in Digital Marketing (employment or freelance).
- Experience in Social Media Management/Marketing and Digital Marketing.
Knowledge & Skills
- Proficiency in SEO, SEM, SMM, PPC/CPC, website management (WordPress, CMS, HTML, CSS), Google Analytics, Google My Business, and digital CRM management tools.
- Excellent influencing skills and strong knowledge of social media.
- Strong command of MS Office.
- Bilingual in English and Arabic.
At the company, we value talented individuals who are dedicated to achieving remarkable results. We consider not only skills and experience but also passion for the role, eagerness to learn, and alignment with our core values of care, commitment, and vision.
