About the Role
The Digital Performance Marketing Manager is responsible for leading lower-funnel digital marketing initiatives focused on customer acquisition, conversion, and ROI optimization. This role requires strong technical expertise in ad tech, first-party data utilization, and automation tools to deliver measurable business outcomes. The position plays a critical role in driving performance marketing excellence and ensuring alignment with overall paid media strategies.
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Key Accountabilities
Strategy Development & Execution
- Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions and revenue growth.
- Develop performance marketing frameworks that align with business objectives and ensure scalability across campaigns.
- Collaborate with internal teams to integrate performance marketing strategies into broader marketing initiatives.
- Continuously monitor market trends and competitor activities to refine strategies and maintain a competitive edge.
- Establish clear KPIs and benchmarks for campaign success, ensuring alignment with organizational goals.
Campaign Optimization & Analytics
- Optimize campaigns for ROAS, CPA, and conversion rates using advanced analytics and attribution models.
- Implement multi-touch attribution and advanced matching tools in collaboration with data teams to improve measurement accuracy.
- Leverage first-party data and real-time optimization techniques to maximize campaign performance and ROI.
- Conduct in-depth analysis of campaign results to identify insights and apply learnings to future initiatives.
- Prepare detailed performance reports with actionable recommendations for continuous improvement.
Technology & Automation Management
- Manage API integrations to ensure seamless data flow across platforms and maintain operational efficiency.
- Lead automation initiatives to improve campaign scalability, reduce manual processes, and enhance performance.
- Stay current with emerging ad tech solutions, platform updates, and industry best practices to maintain technical leadership.
- Evaluate and implement new tools and technologies that enhance targeting, bidding, and reporting capabilities.
- Ensure compliance with data privacy regulations and internal governance standards in all technology implementations.
Cross-Functional Collaboration
- Work closely with the Media Planning & Strategy Manager to ensure alignment across the full marketing funnel.
- Partner with analytics, data science, and technology teams to enhance attribution models and reporting accuracy.
- Collaborate with creative teams to ensure ad formats and messaging align with performance objectives.
- Coordinate with external vendors and agencies to execute campaigns effectively and achieve desired outcomes.
- Foster a culture of collaboration and knowledge sharing across marketing and digital teams.
Qualifications, Experience, Knowledge & Skills
Minimum Qualification
- Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
Minimum Experience & Knowledge & Skills
- 8 years of experience in performance marketing, digital advertising, and campaign optimization.
- Proven expertise in managing large-scale campaigns across search, display, programmatic, and affiliate channels.
- Strong technical knowledge of ad tech, API integrations, and automation tools.
- Experience with advanced analytics, attribution models, and first-party data utilization.
- Demonstrated ability to deliver measurable ROI and optimize marketing investments.
