The Digital Product Expert has end-to-end responsibility for the development, management, harmonization, and rollout of commercial products, services, channel formulas, and processes within one or more segments. This role supports the Product Owner/MarTech Lead in the product strategy, product design, and delivery, developing a highly functional, engaging, and effective self-service platform for business team enablement.
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Responsibilities
- Lead a team comprising Engineers, Platform Admins, Subject Matter Experts, Technical Leads, Designers, and QAs to achieve business and customer needs through digital delivery.
- Collaborate with IT, Compliance, ISG, Architecture, Operations, CX Team, Legal, and relevant stakeholders to deliver optimal platform features and functionalities.
- Develop intuitive platform features to drive digital adoption and traffic away from traditional channels.
- Ensure the completion of backlog items during sprints, with user stories and tasks closed on time.
- Manage vendor relationships, ensuring delivery of projects and features within the committed timeline, budget, and quality standards.
Requirements
- Minimum 7+ years' experience in MarTech, CRM, or CDP with proven success in large-scale programs.
- Strong track record in managing multiple external vendors and delivery partners.
- Hands-on experience with CRM and CDP domains such as customer data unification, segmentation, personalization, and activation.
- Deep understanding of integrating CDP/CRM platforms into wider enterprise architecture, ensuring smooth data flow across systems.
- Familiarity with Consumer Protection Regulations (CPR) and regional data privacy requirements.
Knowledge, Skills, and Experience
- Strong analytical and ROI measurement skills.
- Ability to handle challenges and multi-task in a high-pressure, demanding environment.
- Proven track record in delivering large-scale projects across multiple countries, coordinating cross-functional teams and external partners.
- Strong ability to make strategic decisions on in-house development vs. purchasing ready-made components.
