About the Role / About the Job
You will be responsible for managing key accountabilities across proposition development, digital real estate management, campaign execution, upsell and cross-sell enablement, performance tracking, and continuous optimization. The role requires deep segment understanding and the ability to align digital marketing strategies with overall business objectives. Your contributions will directly impact the organization’s revenue growth, customer retention, and overall brand presence in the digital landscape.
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Key Accountabilities
- Proposition
- Deep segment understanding
- Develop the proposition
- Manage the Roadmap
- Steer the GTM
- P&L accountability
- Digital Real Estate Management
- Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers.
- Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
- Campaign Execution & Coordination
- Plan and execute marketing and sales campaigns to drive acquisition, retention, and revenue growth.
- Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.
- Coordinate with Media teams to ensure seamless cross-channel execution and tracking.
- Upsell & Cross-Sell Enablement
- Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys).
- Collaborate with the CRM and Base management team to personalize offers across the customer journey.
- Performance Tracking & Reporting
- Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.
- Conduct A/B testing on creative and placements to optimize engagement and ROI.
- Continuous Optimization
- Analyze funnel performance and propose actionable improvements for conversion rate optimization
- Monitor competitor trading tactics and best practices for internal digital real estate development.
Qualifications
- Bachelor’s degree in marketing or business management related field or equivalent experience
Experience
- 3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.
- Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
- Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.
- Proven uplift in traffic and conversion from internal digital estate.
- Demonstrated performance of key internal placements (CTR, engagement, conversion).
- Volume and revenue contribution from digital upsell/cross-sell campaigns.
- Improved coordination and efficiency in campaign execution cadence.
Skills
- Proven ability to manage multiple campaigns and digital surfaces simultaneously.
- Strong collaboration and stakeholder management skills (across marketing, design, and product).
- Excellent attention to detail, commercial acumen, and execution discipline.
