About
This role is responsible for driving commercial performance and proposition development of new projects under the commercial business unit of the company in Dubai, United Arab Emirates. The position focuses on increasing traffic, engagement, and conversion through effective trading, campaign execution, and optimization of upsell and cross-sell opportunities. The individual will be accountable for the proposition and development of the target segments while embodying the values of the company.
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Key Responsibilities
- Proposition Development: Deep segment understanding, develop the proposition, manage the roadmap, and steer the GTM with P&L accountability.
- Digital Real Estate Management: Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers. Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
- Campaign Execution & Coordination: Plan and execute marketing and sales campaigns to drive acquisition, retention, and revenue growth. Work closely with Product Owners, Designers, and Content Teams to ensure all assets align with campaign goals and digital brand guidelines. Coordinate with Media teams for seamless cross-channel execution and tracking.
- Upsell & Cross-Sell Enablement: Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys). Collaborate with the CRM and Base management team to personalize offers across the customer journey.
- Performance Tracking & Reporting: Report weekly on campaign and placement performance, providing insights and recommendations to enhance effectiveness. Conduct A/B testing on creative and placements to optimize engagement and ROI.
- Continuous Optimization: Analyze funnel performance and propose actionable improvements for conversion rate optimization. Monitor competitor trading tactics and best practices for internal digital real estate development.
Qualifications
- Bachelor’s degree in marketing or business management-related field or equivalent experience.
Experience
- 3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.
- Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
- Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.
- Proven uplift in traffic and conversion from internal digital estate.
Skills
- Proven ability to manage multiple campaigns and digital surfaces simultaneously.
- Strong collaboration and stakeholder management skills (across marketing, design, and product).
- Excellent attention to detail, commercial acumen, and execution discipline.
