About the Role
This position is a key member of the Digital Channels team, reporting to the Head of Digital Sales for Unsecured Lending in IWPB UAE. The role holder will work alongside a Digital Sales Manager and will be accountable for supporting the delivery of ambitious commercial growth in Digital performance. This will be measured by the Digital Channels KPIs, with a strong focus on Pure Digital Sales for Credit Cards and Personal Loans.
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Responsibilities
In this role, you will:
- Drive Digital Acquisition and Sales Journey Transformation activities across public websites and application journeys.
- Focus on selling unsecured lending products to our new to bank (NTB) customer base.
- Execute day-to-day operations of Digital Commercialisation programs, marketing consulting, data analysis, and complex problem solving, while collaborating with global digital and analytics teams.
- Work with third-party partners, aggregators, and affiliates to enhance performance and discover new business growth channels.
- Identify key risks, issues, and interdependencies; provide appropriate mitigation strategies or escalate as necessary.
- Ensure all Wealth and Personal Banking services deliver an outstanding customer experience that aligns with our brand promise.
- Analyse extensive raw data sets, structure them, and offer actionable insights to inform the unsecured lending digital sales strategy.
- Build strong relationships across both global and local market teams.
- Foster a digital-first mindset among frontline, product teams, and customers, with a passion for customer journey optimization and transforming the digital channel into a high-performing sales distribution channel.
Requirements
To be successful in the role, you should meet the following requirements:
- Customer-focused, results-driven with the ability to meet deadlines.
- Understanding of and knowledge about paid media advertising is advantageous.
- Experience in the consumer financial services industry with a strong understanding of Digital business; familiarity with travel, lifestyle, and/or consumer product development is a plus.
- Proven track record in a digital business environment, particularly in transforming digital sales.
- Experience with A/B Testing and Multivariate Testing solutions; involvement in personalisation projects or programs is beneficial.
- Strong quantitative skills, with a familiarity in statistical analysis or experiment design.
- Proficient in the Adobe product suite, Tealium, Looker or similar MI and analysis tools.
- Strong commercial focus with the ability to balance risks vs. rewards while maximizing cost-effectiveness and profitability for the business.
- Pragmatic decision-making skills; ability to make clear judgments based on various factors such as commercial viability, risk, and customer experience.
- Innovative approach to achieve goals through original ideas or methods.
- High levels of resilience, self-motivation, and ability to quickly grasp customer and operational considerations.
- University bachelor’s degree is required.
- Strong analytical and presentation skills, energetic and a positive team player.
- Excellent organisational and planning skills along with a flexible approach to work and working hours.
- Ability to drive change and innovation regarding costs, revenue, and service.
- Strong leadership and interpersonal skills; ability to communicate and influence at all levels within the organization.
- Capable of navigating a matrix structure to drive integration opportunities.
- A graduation degree is essential for obtaining a UAE visa and/or work permit; up-to-date attestations and equivalency are mandatory if the university certificate is from outside the UAE.
Benefits
You will be a part of a workplace culture where all employees are valued and respected, and their opinions matter. The organization is committed to providing a workplace that fosters continuous professional development, flexible working hours, and opportunities for growth within an inclusive and diverse environment.
The company believes that diversity benefits customers, the business, and employees. Different ideas and perspectives aid in innovation, risk management, and sustainable business growth.
