About the Role
The primary responsibility of this role is to manage and enhance the company Connect App to improve customer engagement, drive app usage, and optimize user experience. The role involves a blend of digital marketing, UI/UX design, customer support, analytics, and cross-functional collaboration to ensure the app meets the needs of its users effectively.
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Key Responsibilities
- Vehicle Listings Management: Manage and maintain new vehicle listings on the company Connect App, ensuring product information, pricing, specifications, and images are accurate, updated, and published in a timely manner.
- Promotional Campaign Management: Plan, create, and execute push notifications, promotional messages, and digital marketing campaigns to enhance customer engagement and drive app usage.
- UI/UX Design Flows & Processes: Create the design screens, flows, cases, and processes for app user journeys and interfaces using Figma and other UI/UX tools. Coordinate with internal stakeholders and developers to improve app customer experience and reduce the number of clicks by completing the flows in a timely manner.
- Customer Support & FAQ Management: Monitor customer inquiries, complaints, and feedback received through digital channels, ensuring timely resolution and maintaining an updated FAQ repository.
- App Adoption & Training: Drive app downloads and user adoption by conducting regular visits to showrooms and service centers, training Service Advisors and front-line teams on app features, functionalities, and customer enrollment processes.
- Digital Analytics & Reporting: Collaborate with Data Analysts and Data Science teams to maintain and monitor Power BI dashboards, provide data insights, and support business reporting requirements.
- Data Management: Ensure high standards of data accuracy through data entry, validation, and maintenance of digital content and customer engagement records.
- Cross-Functional Coordination: Work closely with Marketing, Sales, Service, IT, and Customer Experience teams to support app enhancements, campaign execution, and digital transformation initiatives.
- Continuous Improvement: Identify opportunities to improve app performance, customer engagement, and operational efficiency through digital solutions and user feedback.
Educational Qualification
- Bachelor’s degree in Information Technology, Computer Science, Digital Marketing, Business Administration, or a related field.
Work Experience
- 2-3 years of experience in digital operations, application support, customer engagement, digital marketing, or a related function.
- Experience working with mobile applications, content management, and digital customer journeys.
Competencies
- Proficiency in Figma and UI/UX design principles.
- Strong working knowledge of Microsoft Excel and Power BI.
- Experience managing digital campaigns, push notifications, and promotional communications.
- Strong analytical and reporting skills.
- Excellent communication, presentation, and training skills.
- Customer-centric mindset with strong problem-solving abilities.
- Ability to work collaboratively across multiple departments.
- Valid UAE driving license and own vehicle preferred due to regular visits to showrooms and service centers.
Languages
- Fluent in English (spoken & written).
- Arabic is advantageous.
