The Digital Trading Specialist is responsible for driving commercial performance across the company’s owned digital real estate, including the App, Web, and B2B portals. This role focuses on leveraging internal digital surfaces to increase traffic, engagement, and conversion through effective trading, campaign execution, and optimization of upsell and cross-sell opportunities. The ideal candidate is both hands-on and analytical, able to manage executional levers (app banners, homepage takeovers, content updates) while continuously reporting on performance and identifying new opportunities to maximize ROI.
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Key Accountabilities
- Own and optimize the company’s internal digital estate (App, Web, B2B portal) to drive traffic and sales uplift.
- Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers.
- Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
Campaign Execution & Coordination
- Plan and execute marketing and sales campaigns across internal digital channels to drive acquisition, retention, and revenue growth.
- Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.
- Coordinate with Growth Marketing and Media teams to ensure seamless cross-channel execution and tracking.
Upsell & Cross-Sell Enablement
- Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys).
- Collaborate with the PEGA team and CRM to personalize offers across the customer journey.
Performance Tracking & Reporting
- Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.
- Conduct A/B testing on creative and placements to optimize engagement and ROI.
Continuous Optimization
- Analyze funnel performance and propose actionable improvements for conversion rate optimization.
- Monitor competitor trading tactics and benchmark best practices for internal digital real estate development.
Requirements
- Bachelor’s degree in Marketing or Business Management related field or equivalent experience.
- 3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.
- Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
- Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.
Skills
- Proven ability to manage multiple campaigns and digital surfaces simultaneously.
- Strong collaboration and stakeholder management skills (across marketing, design, and product).
- Excellent attention to detail, commercial acumen, and execution discipline.
Competencies
- Think strategically (Level 2 of 5)
- Achieve tangible results (Level 2 of 5)
- Lead breakthrough change (Level 2 of 5)
- Exceed customer expectations (Level 2 of 5)
- Nurture, Inspire and Motivate (Level 2 of 5)
- Target win-win outcomes (Level 2 of 5)
Location
United Arab Emirates
