Director of Campaign and Marketing Ops

About the Role
The Director of Integrated Campaigns & Marketing Operations will play a key role in launching the company's fragrance initiatives across global markets, direct-to-consumer (DTC) channels, retail, and distributor partnerships. This position will be responsible for ensuring that campaigns are executed on time, within budget, and meet quality standards. You will drive the global marketing planning calendar and integrated campaign processes, bringing together functions, regions, and partners from strategy approval through to in-market execution. Your focus will be on enhancing collaboration and accountability within teams to facilitate faster decision-making and delivery of the company's marketing agenda.

Responsibilities
Own the Global Marketing Planning Calendar

• Own the company's single global marketing planning calendar, serving as the definitive source of truth for every launch, campaign, activation, and initiative across global and regional teams.
• Ensure integration of Brand, Creative, Communications, Social, Influencer & Community, eCommerce, Retail, Commercial, and regional priorities into one connected view.
• Convene and lead cross-functional planning rhythms across multiple time horizons, ensuring clear inputs, decisions, and owners at every stage.
• Translate business and brand priorities into an achievable marketing plan and sequence launches to build on one another instead of competing for resources.
• Incorporate regional, retailer, and distributor requirements early in the planning process to avoid downstream execution challenges.
• Maintain visibility of changes to the calendar and manage their implications.

Lead Integrated Campaign Delivery

• Own the integrated delivery of global campaigns from strategy through to market execution.
• Translate campaign strategies into integrated plans with clear deliverables, owners, timelines, budgets, dependencies, and success measures.
• Bring together global functions, channels, and regions around single campaign plans.
• Ensure accountability across workstreams while maintaining an end-to-end view of delivery.
• Deliver every campaign on time, in full, within budget, and to quality standards.
• Identify and resolve gaps and conflicts early.
• Maintain momentum from strategy through execution, ensuring a consistency of high-quality consumer experiences.

Launch Planning & Readiness

• Design and implement a gated global launch process with defined milestones and readiness reviews.
• Build integrated launch plans to connect global asset development with local execution requirements.
• Chair cross-functional readiness forums to confirm all requirements are met.
• Establish clear success criteria for readiness across all levels.
• Incorporate localization, regulatory approvals, and other necessities into timelines.
• Surface gaps and drive corrective actions swiftly.
• Uphold quality where timing risks work integrity.

Critical Paths, Dependencies & Risk Management

• Map critical paths and lead times from in-market dates backwards, across various teams.
• Keep dependencies visible to prevent escalations.
• Maintain a risk portfolio showing issues, responsibilities, and decisions needed.
• Identify resource conflicts and facilitate prioritization.
• Set escalation routes to resolve issues quickly.

Regional, Retailer & Distributor Readiness

• Integrate partner readiness early in the campaign process.
• Collaborate with regional and commercial teams to align with local requirements.
• Define clear deadlines and responsibilities for local adaptations.
• Ensure visibility of readiness ahead of launches.
• Adapt campaign standards while allowing for local market specifics.
• Address recurring challenges in regional planning.

Marketing Operations & Ways of Working

• Continuously improve Marketing’s operating model for efficiency and clarity.
• Develop scalable processes that heighten speed and accountability without unnecessary bureaucracy.
• Maintain clear roles and responsibilities.
• Own the marketing budget process, tracking and reforecasting spending.
• Partner with leadership to identify budget risks and opportunities.
• Manage agency and partner operations effectively.
• Regularly assess and streamline processes.

MarTech & Digital Asset Management

• Oversee the marketing technology ecosystem, ensuring coherence among tools.
• Govern a digital asset management (DAM) system that is intuitive and efficient.
• Establish clear governance for asset processes.
• Enable adoption across teams and measure tool effectiveness.
• Choose technologies based on usability and measurable value.

AI Enablement

• Lead the practical application of AI within Marketing, prioritizing use cases that improve efficiency.
• Embed AI seamlessly into workflows, while ensuring quality and confidentiality standards.
• Foster AI fluency across the team to enhance capability distribution.
• Monitor and evaluate the impact of AI initiatives.

Campaign Evaluation & Continuous Improvement

• Implement a consistent evaluation process for campaigns.
• Aggregate insights across various performance metrics for comprehensive reviews.
• Assess effectiveness and any delays in campaign delivery.
• Use insights to improve future planning and execution.
• Build a knowledge base of learnings for future reference.

Operational Scorecard & Performance

• Develop a scorecard to objectively measure operational and campaign performance.
• Track delivery against agreed KPIs, including campaign timeliness and budget adherence.
• Identify patterns and root causes of bottlenecks.
• Provide regular performance updates to leadership with actionable insights.

Leadership & Cross-Functional Partnership

• Create alignment between marketing strategy, execution, and commercial goals.
• Build trusted relationships across functions to promote shared accountability.
• Facilitate prioritization conversations with clarity.
• Maintain calm and structure in a dynamic environment and foster the team's growth as the company scales globally.

Requirements

• 12+ years of experience in Campaign Management, Marketing Operations, Integrated Marketing, or a related field, preferably within beauty, fragrance, luxury, or global consumer brands.
• Proven experience managing complex, multi-channel campaigns end-to-end.
• Strong commercial skills and budget management experience.
• Excellent project management and organizational skills.
• Strong stakeholder management, communication, and presentation capabilities.
• Experience in managing external partners and agencies.
• Highly organized, detail-oriented, and capable of problem-solving.
• Comfortable working in a fast-paced, ever-evolving global context.
• Strong analytical skills to interpret campaign data and implement insights.
• Profound knowledge of project management tools and proficiency in PowerPoint and Excel.

Benefits

• Premium medical, dental, and vision coverage.
• Find Your Magic Days leave.
• Volunteer Day.
• Professional Development Days.
• Birthday leave.
• Employee discounts on the company's products.
• Product gifting opportunities.
• Egg Freezing Benefits.

The company is committed to building a diverse and inclusive workforce and maintaining an equal opportunity workplace free from discrimination. We welcome applications from individuals regardless of race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you require accommodations during the application or interview process, please inform us.