About the Role
As a Commercial Director, you will serve as the strategic leader and integrator of all revenue-generating functions, including Sales, Marketing, Ecommerce, and Revenue Management. Reporting directly to the General Manager, you will drive performance across various verticals such as Rooms, F&B, MICE, and Wellness, ensuring optimal business mix, market share growth, and brand equity reinforcement. This role is responsible for the hotel’s overall commercial and marketing results, allowing you to shape and execute strategies that deliver both immediate revenue impact and long-term positioning. Understanding the luxury hospitality landscape deeply, you will craft compelling narratives, unlock new business opportunities, and attract discerning clientele while inspiring a high-performing team with a culture of excellence, accountability, and collaboration.
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Responsibilities
Strategic Leadership:
- Be a key business partner to the GM, shaping strategy, driving growth, and ensuring commercial success.
- Develop and execute comprehensive marketing and commercial strategies across all segments and channels.
- Lead the annual budget process and ensure monthly forecast accuracy in collaboration with the Revenue Management team.
- Anticipate market trends and innovate to capture emerging opportunities.
Sales Excellence:
- Oversee all segments: luxury agencies, corporate, MICE, leisure groups.
- Cultivate key client relationships directly and through the company Global Sales, consortia, and strategic partners.
- Represent the hotel at major trade shows, sales missions, and networking events.
Marketing & Brand Positioning:
- Bring the brand promise to life at every guest touchpoint.
- Oversee PR, partnerships, campaigns, and social media to amplify visibility and desirability.
- Ensure consistency of storytelling and visual identity across all content and activations.
Ecommerce & Digital Growth:
- Maximize performance across direct and indirect online channels.
- Ensure price parity and optimal channel mix.
- Leverage SEO, SEA, metasearch, CRM, and OTA partnerships to boost conversion.
Revenue Optimization:
- Lead Revenue Management strategies to maximize RevPAR and overall profitability.
- Define and adjust the optimal business mix based on market dynamics.
- Monitor KPIs and deploy corrective actions proactively.
Team Leadership & Development:
- Lead, inspire, and develop high-performing teams across functions.
- Foster a culture of accountability, collaboration, and guest-centric excellence.
Data & Performance:
- Take ownership of the hotel’s commercial results.
- Collaborate with the GM, Finance Director, and global/regional teams to maximize profitability.
- Conduct regular commercial reviews and reporting meetings with executive management and owners.
How You Will Drive Results:
- Full ownership of all Sales, Revenue, Ecommerce, and Marketing business levers.
How Success Will Be Measured:
- RevPAR, ADR, Total Revenue, RGI, GOP, Direct web share, Loyalty contribution.
Qualifications
- 10 to 15 years of experience in sales and marketing or revenue management.
- Strong analytical, strategic thinking, and commercial and financial acumen with in-depth knowledge of transient, group, and catering segments.
- Excellent understanding of total hotel revenue management concepts, processes, and systems.
- Proficiency in systems and tools such as RMS, PMS, CRS, analytics tools, and CRM platforms.
- Excellent personal management skills, including time management, meeting deadlines, effective communication, and presentation skills.
- Proactive, client-oriented leader who inspires through action and communication.
- A dynamic and driven personality with determination to succeed while demonstrating discretion and tact in sensitive matters.
- Ability to work under pressure and manage multiple tasks simultaneously.
- Very good verbal and written communication skills in English; Arabic language is a plus.
- Bachelor’s degree in Business, Marketing, Hospitality, or related field.
Additional Information
We are an inclusive company and our ambition is to attract, recruit, and promote diverse talent.
Job Type: Permanent
Job Schedule: Full-Time
Job Category: Sales & Marketing
