About the Role
We are seeking an experienced Director of Growth with a robust background in developing data-driven growth strategies, identifying new market opportunities, and driving customer acquisition and retention. The ideal candidate should possess solid expertise in customer segmentation, a deep understanding of consumer behavior, and the ability to lead cross-functional marketing teams to achieve measurable business growth.
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Key Responsibilities
- Develop and execute comprehensive growth strategies to drive guest acquisition, activation, retention, and overall business growth.
- Lead customer and market segmentation initiatives to identify high-potential audiences and uncover new growth opportunities across Saudi Arabia.
- Analyze customer behavior, booking patterns, and market trends to develop targeted marketing strategies and improve customer engagement.
- Optimize the customer acquisition funnel, improving conversion rates from initial search and signup through reservations and repeat bookings.
- Oversee Performance Marketing, CRM, and SEO functions, ensuring alignment with business objectives and growth priorities.
- Drive customer retention and repeat bookings through lifecycle marketing, personalized campaigns, and marketing automation.
- Plan and execute integrated marketing campaigns across relevant channels, maximizing reach, engagement, and return on investment.
- Manage marketing budgets efficiently, optimizing customer acquisition costs (CAC) and ensuring strong marketing ROI.
- Establish and monitor growth KPIs, leveraging data analytics and experimentation to continuously improve performance.
- Build, mentor, and lead high-performing growth teams, establishing clear objectives, accountability, and effective operating processes.
- Collaborate with Product, Data, Technology, and other cross-functional teams to identify opportunities and enhance the customer journey.
- Continuously evaluate market trends, competitive dynamics, and emerging growth opportunities to strengthen the company's market position.
Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Extensive experience in Growth Marketing, Growth Strategy, or related leadership roles.
- Proven expertise in Customer Segmentation and Market Segmentation, with the ability to translate customer insights into actionable growth strategies.
- Strong understanding of the Saudi consumer market, customer behavior, and local market dynamics.
- Demonstrated success in driving customer acquisition, conversion, retention, and measurable business growth.
- Solid knowledge of Performance Marketing, CRM, SEO, and marketing automation, with experience overseeing specialized teams.
- Strong analytical skills and experience using customer data, market research, and performance metrics to guide strategic decisions.
- Experience managing marketing budgets, optimizing acquisition costs, and maximizing marketing ROI.
- Proven leadership experience managing teams and collaborating effectively with cross-functional stakeholders.
- Strategic mindset, strong commercial acumen, and a results-driven approach to identifying and capturing growth opportunities.
Benefits
- Competitive salary package.
- Comprehensive medical insurance provided to support your well-being.
- Fast career growth in a company scaling rapidly across Saudi Arabia and the region.
Important Note to Applicants
To ensure a smooth and efficient recruitment process for everyone, we kindly ask all candidates to complete the application questions thoroughly. We review your answers carefully, as they help us understand your experience and expectations clearly from the very beginning and avoid unnecessary back-and-forth later.
