Director of Marketing

About the Role
Join our team at the company as we seek a dynamic leader to shape our marketing strategy in alignment with our business goals. This role is pivotal in overseeing our branding, digital transformation, and marketing initiatives. You will lead a talented team, ensuring the delivery of innovative marketing campaigns that enhance guest engagement and drive growth.

Key Responsibilities:

• Leadership & Strategy Development: Lead and develop the overall marketing strategy in alignment with business goals, managing the marketing department and ensuring effective execution of initiatives across various channels.
• Brand Vision & Positioning: Refine and oversee the brand’s positioning, ensuring consistency with the company’s mission and values. Drive brand awareness and maintain a strong identity across all platforms.
• Integrated Marketing Campaigns: Develop and implement cohesive marketing campaigns to drive customer acquisition, engagement, and retention, delivering measurable results.
• Digital Transformation: Lead digital marketing efforts to ensure a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media.
• Market Research & Insights: Leverage market research and customer insights to stay ahead of trends and identify opportunities for growth and market penetration.
• Cross-functional Collaboration: Work closely with senior leadership, sales, and revenue management to align marketing with revenue goals and business objectives.
• Budget & Resource Management: Develop and manage the marketing budget, optimizing resource allocation for maximum ROI.
• Team Leadership & Development: Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity and innovation.
• Stakeholder Communication: Present strategy updates and results to senior executives and stakeholders.
• Performance Monitoring & Reporting: Analyze and report on marketing campaign performance, providing insights for continuous improvement.
• Public Relations & Brand Partnerships: Manage public relations strategies and collaborate with partners to expand brand reach and reputation.
• Sustainability Integration: Align marketing initiatives with sustainability goals by promoting eco-friendly practices through marketing strategies.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Experience: Minimum of 10 years in marketing, with at least 5 years in a leadership role in the hospitality, luxury, or service industry.
• Leadership Skills: Strong leadership abilities with experience in managing large teams and driving organizational change.
• Strategic Thinking: Ability to develop effective marketing initiatives that align with strategic business goals.
• Digital Marketing Expertise: In-depth knowledge of digital marketing strategies, including SEO, SEM, and social media.
• Creativity & Innovation: Forward-thinking mindset with capacity to develop innovative marketing solutions.
• Analytical & Data-Driven: Strong analytical skills to interpret data and assess campaign performance.
• Excellent Communication: Superior verbal and written communication skills for articulating strategies.
• Budget Management: Proven experience managing substantial marketing budgets with a focus on maximizing ROI.

Sustainability:
Commit to sustainable practices by enhancing resource efficiency, minimizing waste, and promoting eco-friendly initiatives. Align with the hotel’s ESG (Environmental, Social, and Governance) and CSR (Corporate Social Responsibility) objectives to drive positive impacts.

Compliance and Standards:
Ensure compliance with local legal requirements, health and safety regulations, and industry best practices.

Food Safety & Hygiene:
Supervise proper practices across departments to ensure compliance with food safety and hygiene regulations.

Additional Information:

1. Competitive Salary and Compensation: Competitive salary reflecting industry standards.
2. Training and Development Opportunities: Access to training programs to enhance skills and advance careers.
3. Career Advancement: Opportunities for growth within the company.
4. Health and Wellness Benefits: Comprehensive health insurance coverage.
5. Employee Recognition Programs: Programs to acknowledge outstanding performance.
6. Work-Life Balance: Policies promoting a healthy work-life balance, including flexible scheduling.
7. Uniforms and Dress Code: Provision of uniforms for a professional appearance.
8. Social Events and Activities: Participation in team-building and social events to enhance work culture.
9. Transportation Services: Transportation services provided.
10. Employee Wellness Programs: Wellness programs such as fitness classes to promote a healthy lifestyle.

Job Category: Sales & Marketing
Job Type: Permanent
Job Schedule: Full-Time