Director of Paid Marketing

About the Role
You would own our paid and digital acquisition strategy across the Middle East and North Africa — one of the fastest-growing digital markets in the world. Reporting to the CMO, you will set the vision for how the company wins across search, paid social, display, video, and emerging channels in every one of our markets, turning that vision into measurable growth in leads, customers, and revenue.

This is a senior leadership role at the intersection of strategy, data, and execution. You will build and lead a high-performing team of 5+ marketing professionals, own a significant paid media budget end-to-end, and be the person the CMO and wider leadership team will look to for how paid and digital marketing drives the company’s next phase of growth.

You will bring an audience-first, data-led approach to every channel, balancing short-term performance against long-term brand value, and pushing the team to test, learn, and scale what works faster than anyone else in the category. We're looking for someone who has done this before at a fast-growing consumer tech or marketplace business — as comfortable forecasting the next quarter's CAC as presenting media strategy to the Executive Leadership Team.

Key Responsibilities

• Own the paid and digital marketing strategy end-to-end — setting the vision for customer acquisition across search, paid social, display, video, and emerging channels across all the company markets.
• Build, lead, and develop a high-performing team of 5+ paid and digital marketing professionals, creating a culture of ownership, continuous learning, and fast iteration.
• Set and own the paid marketing budget, allocating spend across channels and markets to maximize ROI, and forecasting and reporting performance to the CMO and executive leadership team.
• Define the KPIs that matter — CAC, LTV, ROAS, funnel conversion — and build the reporting and measurement infrastructure that gives leadership a real-time view of what's working and why.
• Partner with Creative, Brand, Product, and Analytics teams so that paid, brand, and product experiences work as one system, not in silos.
• Drive a rigorous test-and-learn culture — structured A/B and multivariate testing across audiences, creative, channels, and landing experiences to continuously improve performance.
• Own the company’s relationships with media, ad-tech, and agency partners, negotiating terms and holding partners to the same performance bar as the internal team.
• Bring an outside-in perspective — track new platforms, formats, and privacy/measurement shifts across the industry, and keep the company’s paid and digital strategy ahead of the market rather than playing catch-up.
• Act as a member of the marketing leadership team, shaping broader marketing strategy and representing paid/digital priorities in company-wide planning.

Desired Qualifications

• 10+ years in paid and digital marketing, including 3+ years leading and scaling a performance marketing function at a senior leadership level.
• Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA or equivalent advanced degree preferred.
• Deep fluency in the paid media and ad-tech stack — Google Ads, Meta/Facebook Ads, LinkedIn Ads, programmatic/DSPs — plus the analytics and measurement tools behind them (GA4, SEMrush, Looker/Tableau or equivalent).
• Experience with AI-enabled creative or media automation tools.
• Proven ability to manage multi-million-dollar paid media budgets across multiple markets and channels, with a demonstrated record of improving CAC, ROAS, and LTV at scale.
• Proven ability to run a rigorous test-and-learn function — structured A/B and multivariate testing across audiences, creative, and channels.
• A data-native mindset: comfortable moving between spreadsheet-level forecasting and executive-level storytelling, with strong instincts for what to test next. Strong grasp of marketing measurement fundamentals — incrementality, attribution, and the shift toward privacy-led measurement — and how to make good decisions despite imperfect data.
• Track record of building and leading high-performing teams. Deep, hands-on experience across the full paid ecosystem — paid search, paid social, programmatic/display, video, and affiliate/partnerships — ideally at a consumer marketplace, e-commerce, or subscription business.
• Experience operating across multiple markets or regions simultaneously, balancing centralized strategy with local market nuance (MENA experience a strong plus, not required).
• Experience partnering directly with a CMO or executive leadership team on budget, forecasting, and board-level reporting.
• Exceptional stakeholder management and communication skills — able to influence a CMO, an executive committee, and a media agency with equal credibility.

Our Promise to Talent
At the company, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

The company Guiding Principles

1. Think Future First
2. Data Beats Opinions, Speed Beats Perfection
3. Optimize for Impact
4. Act Like An Owner
5. The Biggest Risk is Taking no Risk at All