Director of Sales - MICE and Groups

About the Role
The position focuses on leading the property’s segmented sales efforts, including group, transient, association, and corporate sales. This role assists in implementing the sales strategy to achieve revenue goals while ensuring guest and employee satisfaction. The individual will be responsible for conducting day-to-day sales activities, emphasizing the importance of building long-term, value-based customer relationships to meet property sales objectives. Additionally, achieving personal booking goals is a key aspect of this role.

Candidate Profile
Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years of experience in sales and marketing or related professional area.
  OR
• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 1 year of experience in sales and marketing or related professional area.

Core Work Activities
Developing & Executing Sales Strategies

• Collaborates with the sales leader to understand the sales strategy and ensure its effective implementation.
• Assists in developing and sustaining a vigorous solicitation program aimed at increasing business.
• Works with management to create and implement a sales plan targeting revenue, customers, and the market segment led by the Director of Sales (DOS).
• Aids in developing and implementing promotions, both internal and external.

Maximizing Revenue

• Provides leadership to ensure maximum revenue potential; sets an example with personal booking goals.
• Recommends booking goals for sales team members.

Managing Sales Activities

• Approves space releases for catering to maximize revenue in the absence of a Business Evaluation Manager.
• Participates in sales calls with the sales team to attract new business and finalize deals.
• Executes and manages the operational aspects of booked business, including generating proposals, writing contracts, and customer correspondence.

Analyzing & Reporting on Sales and Financial Data

• Utilizes sales systems to analyze market information and implement strategies for achieving the property’s financial room and catering goals.
• Assists Revenue Management with accurate six-period projections.
• Reviews sales and catering guest satisfaction results to pinpoint areas for improvement.

Ensuring Exceptional Customer Service

• Exhibits leadership in guest hospitality and sets a positive example for customer relations.
• Engages with guests to gather feedback on product quality and service levels.
• Conducts meetings with guests during pre- and post-convention to collect feedback on product quality, service levels, and overall satisfaction.
• Empowers employees to deliver excellent customer service.
• Observes and provides feedback on employees' service behaviors.
• Incorporates guest satisfaction into departmental meetings focusing on continuous improvement.
• Ensures a customer recognition program is active throughout Sales.
• Executes and supports the company’s Customer Service Standards and property’s Brand Standards.
• Upholds daily service basics of the brand.
• Provides exemplary customer service to drive satisfaction and loyalty, assisting customers in discovering their needs and relevant services.
• Understands the property’s primary target customer and their service expectations to offer better business solutions before and during events.

Building Successful Relationships

• Develops and manages key relationships with internal and external stakeholders.
• Collaborates with off-property sales channels to ensure alignment and complementary sales efforts.
• Works with Human Resources, Engineering, and Loss Prevention to comply with regulations and operational requirements.
• Attends customer events, trade shows, and sales missions to maintain and create key relationships with Global Sales Organization (GSO) Managers and customers.