Job Overview
The Director – SME Channels is responsible for leading du’s SME growth strategy across all sales channels — Direct Sales, Telephonic Account Management, Partner Channels, and Regional Business Development. This role is central to expanding du’s footprint within the UAE’s SME segment, enhancing market penetration beyond Dubai, and driving acquisition, retention, and revenue growth across mobile and fixed connectivity portfolios. The Director will ensure that the SME sales engine is customer-focused, data-driven, and aligned with du’s vision to be the partner of choice for UAE businesses.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Location
United Arab Emirates
Key Responsibilities:
-
Strategic Direction & Market Expansion
- Develop and execute du’s SME channel strategy aligned with enterprise sales objectives and national SME agenda.
- Identify and lead business development opportunities in emerging regions (e.g., Northern Emirates, Abu Dhabi, Al Ain).
- Drive new go-to-market initiatives to capture untapped SME segments, ensuring alignment with marketing, product, and operations.
- Monitor market trends, competitor movements, and customer insights to refine sales strategy and performance.
-
Sales Leadership & Revenue Growth
- Own SME revenue, acquisition, and retention KPIs across all channels.
- Lead and inspire Direct Sales Teams to deliver consistent performance.
- Oversee Telephonic Account Management (TAM) to drive cross-selling and retention.
- Establish a strong partner ecosystem to extend du’s presence across the UAE.
- Ensure accurate sales forecasting, funnel management, and business reviews.
-
Channel & Partner Management
- Define governance and performance frameworks for all SME sales channels.
- Introduce scalable partner programs with transparent reward structures.
- Collaborate with Marketing and Digital teams to modernize tools and automation.
- Champion adoption of digital and omni-channel models to optimize efficiency.
-
People Leadership & Culture
- Lead Sales Managers, Tele-Sales Leaders, and Channel Managers, fostering a culture of accountability and high performance.
- Build leadership capabilities and succession pipelines.
- Promote collaboration between field, telephonic, and partner sales functions.
- Embed du’s values of innovation, agility, and customer-centricity.
-
Entrepreneurs & Startups Market Development
- Own the strategy and execution for the entrepreneurs/micro-business and startup segment.
- Build partnerships with UAE ecosystem players (e.g., Dubai SME, DTEC, Hub71, DMCC, RAKEZ, IFZA, free zones, incubators, banks/fintechs) to create founder-friendly offers and acquisition pipelines.
