About the Job
IBM is a Consulting and Technology market leader leveraging AI and Hybrid Cloud technologies to help clients transform their organizations. The Marketing Communications and Citizenship (MCC) team serves business priorities by educating the market on our capabilities, enhancing relationships with clients, prospects, and partners, and generating demand for our Consulting and Technology capabilities. We are looking for curious technology and business-savvy specialists who want to kickstart their career in technology and services marketing. Join our team for 12 months of varied assignments, rotating across different disciplines while learning and working with teams across the EMEA region.
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Your Role and Responsibilities
Event Planning and Management
- Conceptualization: Develop event concepts aligned with brand goals.
- Budget Management: Create and manage event budgets.
- Logistics Coordination: Oversee venue, catering, and transportation.
- Vendor Management: Negotiate and manage vendor contracts.
- On-site Management: Supervise event setup, execution, and teardown.
Marketing and Promotion
- Campaign Development: Design and implement marketing campaigns.
- Content Creation: Create event invitations and promotional materials.
- Audience Engagement: Develop strategies to engage attendees.
Strategic Planning and Analysis
- Goal Setting: Define event objectives and KPIs.
- Performance Tracking: Monitor and report on event performance.
- ROI Analysis: Assess event ROI for future planning.
Collaboration and Team Leadership
- Cross-functional Collaboration: Work with sales, product, and creative teams.
- Team Leadership: Lead and mentor event coordinators.
- Stakeholder Communication: Maintain clear communication with stakeholders.
Compliance and Risk Management
- Safety and Compliance: Ensure compliance with health, safety, and legal regulations.
- Risk Management: Develop contingency plans for potential risks.
Innovation and Trends
- Industry Trends: Stay updated on event and marketing trends.
- Innovative Solutions: Implement new solutions to enhance event experiences.
Requirements
- Project Management: Handle multiple events and ensure timely execution.
- Attention to Detail: Meticulous planning and execution.
- Time Management: Prioritize tasks and manage time effectively.
- Cross-functional Collaboration: Work effectively with different teams.
- Stakeholder Management: Manage and align event stakeholders.
- Regulatory Knowledge: Ensure compliance with health, safety, and legal regulations.
This role is ideal for those who are passionate about marketing and event management, and who are eager to learn and grow within a dynamic environment at IBM.
