About the Role
We are seeking a Digital Marketing & E-Commerce Manager to join our team in the UAE. In this role, you will lead the digital marketing, e-commerce, and CRM strategy across key nutrition brands, driving consumer engagement, online growth, and business performance. You will play a pivotal role in shaping the digital ecosystem, leveraging data-driven insights to accelerate brand growth and deliver exceptional customer experiences.
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What You'll Work On
- Develop and execute consumer and HCP digital strategies for leading nutrition brands including Ensure, Pediasure, and Similac.
- Lead the digital marketing roadmap and manage the end-to-end digital ecosystem across assigned markets.
- Drive CRM performance and customer journey optimization to achieve engagement and conversion targets.
- Coordinate and manage external agencies, ensuring alignment with brand strategies and business objectives.
- Utilize data analytics and customer insights to improve awareness, engagement, trial, and online sales performance.
- Support the development and execution of e-commerce strategies to achieve sales, profitability, and market share objectives.
- Partner closely with sales and marketing teams to maximize online growth through joint business planning and omnichannel execution.
- Manage e-commerce budgets, operational investments, and agency partnerships.
- Ensure best-in-class online product content, including enhanced and A+ content across key digital retail platforms.
- Implement effective acquisition, conversion, retention, and customer engagement programs.
- Monitor campaign effectiveness, ROI, KPIs, online sales performance, and market share metrics.
- Translate e-commerce and consumer data into actionable insights and strategic recommendations.
- Collaborate cross-functionally with supply chain, analytics, sales, and marketing teams to optimize commercial execution.
Qualifications
- Bachelor's degree in Marketing, Business, Digital Media, E-Commerce, or a related field.
- Proven experience in a Digital Marketing and/or E-Commerce management role.
- Strong understanding of digital marketing, CRM, and omnichannel commerce strategies.
- Demonstrated experience managing online sales channels and digital agency partners.
- Strong analytical capabilities with the ability to interpret complex datasets and consumer insights.
- Experience with digital analytics platforms such as Google Analytics, SEMRush, Omniture, WebTrends, NetInsight, or similar tools.
- Highly creative with a track record of delivering impactful digital campaigns.
- Strong storytelling, presentation, and stakeholder management skills.
- Experience working within cross-functional teams to drive business results.
- Excellent problem-solving abilities, commercial acumen, and customer-centric mindset.
Benefits and Work Environment
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Location & Work Conditions
- Location: United Arab Emirates > Dubai: Ubora Tower2
- Work Shift: Standard
- Travel: Not specified
- Medical Surveillance: Not Applicable
- Significant Work Activities: Not Applicable
Join the team and help shape the future of digital engagement and e-commerce growth while making a meaningful impact on people's health and well-being.
