About the Role
The eCommerce & Digital Strategy Manager is responsible for positioning the brand website as the priority channel for electronic distribution, as well as optimizing the hotel’s overall digital presence. In this role, you will ensure the accuracy of property content across various platforms and assist in maximizing online sales and distribution goals. You will also play a crucial part in delivering a consistent brand experience across all digital and social channels.
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Key Responsibilities
- Ensuring accuracy of the property content and presentation on the brand and GHA websites, as well as third-party portals, directories, and websites where the hotel is listed and/or distributes inventory.
- Reporting, analyzing, and acting upon the company website statistics using key performance indicators.
- Assisting in achieving targeted website sales and distribution goals.
- Delivering a consistent brand presence through social and digital channels and supporting the brand’s channel and distribution strategy.
- Maintaining updated website content (picture and text) in all available languages according to corporate standards and CMS guidelines (on company.com and gha.com).
- Ensuring proper updates on the mobile website (m.company.com).
- Monitoring and assisting the Revenue Manager/Director in ensuring rate parity across all electronic distribution channels.
- Liaising with the corporate office for website enhancements and functionality upgrades.
- Reviewing and maintaining rate and room type descriptions in OWS in coordination with the Revenue Director/Manager.
- Supporting various departments to enhance content delivery (PR, F&B, Marketing, Sales).
- Creating and implementing promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers.
- Publishing Local Experiences on gha.com.
- Reviewing the hotel website's search engine ranking and optimizing content for improved visibility using relevant search terms and keyword frequency.
- Updating and optimizing meta descriptions and tags.
- Analyzing budget investment vs ROI for corporate SEO activities.
- Preparing and sending regular corporate email newsletters to subscribed guests.
- Ensuring email content aligns with strategy and corporate guidelines.
- Analyzing email productivity and profile segmentation.
- Assisting Revenue Directors/Managers in optimizing upsell messaging during the guest reservation cycle.
- Updating and managing hotel representation and social media channels per corporate policies and guidelines.
- Monitoring and responding actively to the hotel’s online reputation management tools.
- Developing and implementing e-marketing initiatives targeting key feeder markets to increase qualified visitors to the hotel website.
- Monitoring and reporting on brand name hijacking that affects direct web revenues.
- Establishing and implementing the hotel’s annual advertising plan for all digital channels.
- Assisting with creative and media planning for PPC and display campaigns.
- Ensuring brand and marketing messages on electronic channels align with overall marketing activities.
- Regularly reviewing and monitoring the hotel’s primary competition online to maintain competitiveness and web appeal.
- Ensuring picture quality on all brand and third-party websites and social media are in line with corporate identity guidelines.
- Identifying signature visual shots representing both the hotel and the brand.
- Analyzing website user behavior, site performance, source of referrals, and taking appropriate action.
- Analyzing bookings reports from the website statistical package and/or from the hotel’s Opera property management system.
- Providing monthly reports on website KPI to the hotel management team and regional and corporate offices, including brand web contribution as a percentage of room revenues.
- Participating in mandatory corporate web-related training and briefing respective department heads as needed.
Skills, Knowledge, and Expertise
- Proficiency in Content Management Systems.
- A minimum of 2 years of experience in Web & Electronic Distribution.
- Proven track record of increasing traffic to hotel websites.
- Experience with web analytics and reporting.
- Good keyboard skills and a solid working knowledge of Microsoft Office applications including MS Word, MS Excel, and MS Powerpoint.
Employment Details
- Employment Type: Permanent - Full Time
- Location: Oman - Muscat
- Application Deadline: 30 September 2026
