About the Role
The Editorial Lead will play a pivotal role in reshaping the company’s technology portfolio. Based at Media City HQ in Dubai, the role involves resetting the portfolio’s editorial scope, transforming its content formats and creative identity, and leading its output across various channels including web, social, video, print, and events. This position is instrumental in engaging today’s tech audiences who consume news primarily through social platforms and video content.
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Responsibilities
- Set a bold new editorial direction for the company’s technology portfolio, defining the topics to be covered, the audiences to be served, and the content types to be produced across social, web, video, print, and events.
- Reimagine the portfolio’s creative concept, including its voice, visual identity, content formats, and recurring series, in collaboration with the Group Publishing Director, Group Editor, and creative team.
- Lead the daily output of news and analysis across social and web, ensuring timely publication of accurate stories optimized for engagement, reach, and audience growth on platforms like Instagram, TikTok, YouTube, X, and LinkedIn.
- Build and oversee a video strategy that prioritizes short-form content for social platforms and includes long-form series, features, and interviews for YouTube.
- Identify emerging platforms, formats, and trends in short-form video and social media, advising on how the portfolio can adopt and leverage these to grow its audience.
- Pitch, research, and execute impactful stories on the technology sector, focusing on product launches, policy shifts, major deals, and trends, particularly in the Middle East and its global context.
- Develop and maintain a network of key contacts, including C-suite executives, founders, product leaders, regulators, and researchers across the GCC and globally, conducting interviews both on camera and in writing.
- Play a central role in in-person events by securing and hosting high-profile speakers from government and public sectors, as well as moderating panel discussions and fireside chats.
- Commission and manage internal and external writers, videographers, designers, and creators, ensuring all content is accurate, on-brand, and aligned with the editorial strategy through thorough editing, proofreading, and publishing.
- Plan and deliver the monthly print magazine from commissioning through production, editing, and sign-off, ensuring that its content complements digital output rather than duplicating it.
- Collaborate with the Arabian Business editorial team on shared commissions, cross-brand stories, audience development, and promotional efforts while establishing the revamped portfolio’s distinct identity.
- Track audience and engagement metrics across all platforms, analyzing performance and providing regular reports to the Group Publishing Director and Group Editor.
- Oversee the portfolio’s events calendar in conjunction with the events team, partnering with sales and commercial teams on sponsored content while maintaining editorial independence.
Key Skills
- Deep knowledge of technology with a proven track record in covering consumer tech, enterprise tech, or both, along with the ability to explain complex subjects clearly and rapidly.
- Strong creative and editorial judgment, capable of resetting a portfolio’s scope, voice, and content formats while expanding existing audiences.
- Proficient in video production, including scripting, shot planning, and post-production workflows for both vertical short-form and long-form YouTube content.
- Comfortable and confident on camera.
- Experience in leading and developing an editorial team, with clearly defined goals for output, quality, and growth.
- Competent in utilizing analytics tools and social management platforms, including on-platform insights and third-party tools, with an understanding of performance of tech content across various media.
- Familiarity with UAE and regional media law, alongside international press ethics, demonstrating commitment to accuracy and copyright compliance.
- Fluent spoken and written English; proficiency in Arabic is a strong advantage.
What We Look for in Candidates
- Authoritative: Possesses technology knowledge and the presence to conduct high-level interviews and engage audiences across video, social, and web.
- Creative: Able to reimagine a technology portfolio’s voice and identity, building compelling series and formats that attract followers.
- Curious: Eager to understand new technologies' workings, significance, and impact, and to explore stories beyond the surface.
- Analytical: Comfortable utilizing data to identify trends, measure success, and refine editorial strategies across multiple platforms.
- Compelling: Skilled in translating complex technology into engaging video clips and content, from brief explainers to comprehensive features.
- Strategic: Understands long-term audience growth and opportunities through coordinated content across various channels.
- Accountable: Takes ownership of the entire content production process, ensuring accuracy at every stage.
- Agile: Balances rapidly developing news and quick social media output with the more deliberate planning necessary for long-form content and print.
- Collaborative: Builds strong working relationships with the Arabian Business team, sales colleagues, and external partners.
