We are looking for an EMEA Lead, International Growth to join Snap Inc.! The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, product managers, and growth managers work in a highly collaborative environment to build the products and experiences that innovate and improve the performance of the Snapchat app and our advertising platform.
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What you’ll do:
- Develop and implement a holistic EMEA community growth strategy, consisting of elements such as partnerships, localization, in-app and off-platform channels, and product development.
- Analyze Snapchat community and engagement trends across EMEA to become a thought leader on the region and identify opportunities to drive growth.
- Partner closely with the data science team to understand regional and local nuances in Snapchatter behavior to surface actionable insights and guide decision-making.
- Lead cross-functional efforts across growth, product, design, data science, engineering, marketing, and communications teams, ensuring alignment and collaboration.
- Conduct ongoing program and product performance reviews across channels, partners, regions, and strategies, assessing impact and efficiency and identifying areas for optimization.
- Ideate and execute creative product and feature experiments to grow engagement and retention, continually improving the Snapchat user experiences in EMEA.
- Present results, learnings, and recommendations based on program and product performance analysis to senior leadership, influencing strategic direction.
- Evaluate corporate partnerships and event sponsorships across EMEA, assessing their impact on community growth and engagement.
- Support EMEA creator, sports, music, telecom, and OEM partnerships efforts with a specific focus on community and engagement growth outcomes.
- Maintain a deep awareness of the competitive landscape across EMEA based on ongoing market research, internal product research, and connectivity with in-market teams.
Knowledge, Skills, Abilities:
- Ability to deliver exceptional results in a fast-paced but collaborative environment.
- Excellent verbal and written communication skills and comfort presenting to and communicating with senior leadership.
- Ability to analyze program performance, provide insights, and proactively recommend improvements.
- Ability to influence, partner, and collaborate with key internal and external stakeholders.
- Ability to formulate, implement, and evaluate programs against clear goals and objectives with minimal guidance.
- Ability to organize, prioritize, and meet deadlines across multiple parallel work streams.
Minimum Qualifications:
- Bachelor’s degree or equivalent years of experience in mathematics, engineering, data science, business, finance, or other technical field.
- 6 to 10 years of experience in growth, product management, or other related role with a focus in technology, social media, or mobile communication.
- Expertise in Google Sheets or Excel and Google Slides or PowerPoint.
- Intermediate to advanced SQL knowledge.
- Familiarity with data visualization tools (e.g., Looker, Tableau, BigQuery).
Preferred Qualifications:
- Hands-on experience managing acquisition or re-engagement channels such as push notifications, SMS, email, or paid user acquisition campaigns.
- Experience analyzing complex growth programs and surfacing insights and recommendations.
- Familiarity with Python, SQL, and business intelligence tools.
Work Conditions
At Snap Inc., we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
