ABOUT THE ROLE
The Asset Marketing Senior Associate supports the execution of partnerships, sponsorships, events, and placemaking initiatives across assigned Asset Management Business Unit assets. The role focuses on enhancing customer experience, supporting tenant objectives, and driving commercial value through effective coordination with internal stakeholders, vendors, and partners, while ensuring alignment with brand standards.
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RESPONSIBILITIES
- Support the execution of partnerships, sponsorships, activations, and placemaking initiatives across assigned assets.
- Coordinate end-to-end delivery of events and activations, including agency briefing, design, production, installation, and dismantling.
- Ensure activations align with brand guidelines, customer experience standards, safety requirements, and centrally developed concepts.
- Support tenant marketing partnerships, co-branded promotions, in-store campaigns, store openings, and tenant participation in activations.
- Coordinate with partners, sponsors, vendors, and agencies to ensure timely delivery of agreed activities and contractual commitments.
- Collaborate with Operations, CX, Branding, Digital, and regional teams to ensure seamless execution of initiatives.
- Monitor activation and partnership KPIs, including footfall, customer engagement, dwell time, and ROI, and support post-event reporting.
- Support budget tracking, vendor cost management, and documentation of contracts, permits, and operational approvals.
REQUIREMENTS
- Bachelor’s degree in Marketing, Events Management, or a related field.
- 2–5 years of experience in partnerships, events, activations, or experiential marketing.
- Experience executing on-ground activations in retail, hospitality, or consumer environments.
- Strong organizational and execution skills.
- Excellent communication and coordination skills.
- Customer-focused with a strong emphasis on delivering quality experiences.
WHAT WE OFFER
- We’re on a mission to create great moments, to spread happiness, and to build experiences that stay in our memories for a lifetime.
- Work in a friendly environment, where everyone shares positive vibes and is excited about our future.
- Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
