Executive - Brand Marketing

About the Role
The position is responsible for developing and implementing the long and short-term marketing strategies for the assigned brands. This role includes brand management, budget management, business development, and people management, ensuring a comprehensive approach to marketing operations.

Key Responsibilities

• Assist in the development and execution of marketing campaigns, both online and offline.
• Coordinate with agencies to ensure campaign materials are delivered on time.
• Monitor campaign updates and provide regular updates to all stakeholders.
• Collaborate with agencies to create and update the calendar based on launch dates.
• Work on reports, marketing presentations, calendars, and content plans.
• Assist in the planning and execution of marketing events, from concept to execution.
• Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers.
• Share regional assets and launch plans with all stakeholders, owning the CRM process and approach.
• Work with other internal/external resources on retail campaigns (In-Mall & In-Store).
• Assist in e-commerce marketing plans, PR, and digital activities in coordination with the digital team.
• Conduct basic research, analyze market conditions, and competitor data to support marketing strategy.
• Handle ad hoc projects as requested by the marketing team.
• Identify and work with social media influencers/bloggers in line with the social strategy/social media resource.
• Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.
• Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).
• Role involves travel to external venues and may also involve travel to other countries.
• Support traffic-driving activities and initiatives of retail stores.

Qualifications

• Bachelor’s degree in marketing, business administration, or equivalent experience.
• 3 years of experience in marketing or related roles – fashion/retail experience preferred.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative thinker with a keen eye for detail.
• Ability to work both independently and collaboratively in a fast-paced environment.