About the Role
The position is responsible for developing and implementing the long and short-term marketing strategies for the assigned brands. This role includes brand management, budget management, business development, and people management, ensuring a comprehensive approach to marketing operations.
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Key Responsibilities
- Assist in the development and execution of marketing campaigns, both online and offline.
- Coordinate with agencies to ensure campaign materials are delivered on time.
- Monitor campaign updates and provide regular updates to all stakeholders.
- Collaborate with agencies to create and update the calendar based on launch dates.
- Work on reports, marketing presentations, calendars, and content plans.
- Assist in the planning and execution of marketing events, from concept to execution.
- Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers.
- Share regional assets and launch plans with all stakeholders, owning the CRM process and approach.
- Work with other internal/external resources on retail campaigns (In-Mall & In-Store).
- Assist in e-commerce marketing plans, PR, and digital activities in coordination with the digital team.
- Conduct basic research, analyze market conditions, and competitor data to support marketing strategy.
- Handle ad hoc projects as requested by the marketing team.
- Identify and work with social media influencers/bloggers in line with the social strategy/social media resource.
- Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.
- Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).
- Role involves travel to external venues and may also involve travel to other countries.
- Support traffic-driving activities and initiatives of retail stores.
Qualifications
- Bachelor’s degree in marketing, business administration, or equivalent experience.
- 3 years of experience in marketing or related roles – fashion/retail experience preferred.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinker with a keen eye for detail.
- Ability to work both independently and collaboratively in a fast-paced environment.
