About the Role
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In this role, you will be responsible for planning and delivering integrated marketing and communications campaigns that align with commercial objectives and adhere to brand guidelines. A key focus will be on developing and managing content across various platforms, ensuring consistent messaging and brand standards while enhancing customer engagement.
Responsibilities
- Plan and deliver integrated marketing and communications campaigns aligned with commercial objectives and brand guidelines.
- Develop and manage content across social media, email, websites, and marketing collateral, ensuring consistent messaging and adherence to brand standards.
- Manage digital marketing efforts, including paid media, SEO, website optimization, and user experience improvements with an emphasis on A/B testing and conversion optimization.
- Execute lead generation and nurturing programs employing CRM segmentation, marketing automation, personalized journeys, and effective handovers to Sales.
- Conduct market, customer, and competitor research to identify trends, priority segments, and growth opportunities.
- Plan and deliver exhibitions, roadshows, sponsorships, and customer events in collaboration with Sales, Business Development, and other stakeholders.
- Manage relationships with agencies and vendors to ensure quality deliverables are completed on time, within budget, and in line with brand standards.
- Monitor and report on campaign performance, utilizing insights to enhance marketing effectiveness, conversions, and return on investment.
Customer Experience
- Support customer experience initiatives, including Voice of Customer programs, dashboard reporting, and the analysis of customer feedback and benchmark data to pinpoint improvement opportunities.
- Facilitate customer journey enhancements and loyalty initiatives by coordinating actions across relevant teams and advocating for a customer-centric culture.
Requirements
- Strong experience in marketing communications and customer experience management.
- Proficiency in digital marketing strategies and tools, including SEO and CRM platforms.
- Exceptional communication and interpersonal skills.
- Strong analytical skills with an ability to derive actionable insights from data.
Benefits
- Opportunity to work with a diverse, professional team dedicated to innovation in the trade sector.
- A culture that promotes inclusion and values different perspectives.
- Engagement in meaningful initiatives that contribute to the global economy and communities.
Travel and Contract Details
- Potential travel may be required based on business needs and event planning.
- This position may also involve engaging with various stakeholders across multiple locations as part of campaign execution and customer experience initiatives.
