About the Role
In this hands-on role, you will be responsible for delivering the company's external communications across the company and its portfolio companies. Your tasks will encompass a variety of activities including drafting press materials, managing website updates, creating social media content, gathering insights, and supporting events. This position is ideal for a strong writer keen to gain experience in all areas of communications.
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Responsibilities
PR and Media Relations
- Draft press releases, media pitches, statements, Q&As, and briefing notes.
- Build relationships with journalists across corporate, property, higher education, investment, and consumer titles.
- Handle routine media inquiries and coordinate interviews and spokesperson requests.
- Prepare spokesperson briefing packs by researching journalists, outlets, and relevant topics.
Insight and Listening
- Monitor media coverage, social conversations, and trends for the company on key issues, including platforms favored by students.
- Track policy and sector news to inform and shape our communications plans.
Website and GEO
- Maintain the corporate website(s) ensuring content is up to date, accurate, and on-brand using the CMS.
- Publish news, case studies, and campaign content while applying SEO, GEO, and accessibility best practices.
- Monitor AI-powered search appearances of the company and its brands, flagging inaccuracies.
Social Media and Content
- Plan and manage the social media calendar across channels.
- Create, edit, and publish various content types including articles, blogs, newsletters, and social media posts.
- Produce and edit short-form video and visual content, collaborating with designers or videographers as necessary.
- Utilize generative AI tools responsibly and in alignment with company policy.
Events
- Organize logistics and communications for conferences, awards entries, and owned events.
- Prepare speaker materials and capture content for distribution across channels.
Risk Awareness
- Adhere to approval processes and brand guidelines for all external content.
- Identify and escalate emerging reputational risks swiftly, whether in the media or on social platforms.
- Support issues and crisis responses, including monitoring, logging, drafting holding statements, and being available for out-of-hours support as required.
Reporting
- Compile regular reports on coverage, website, and social performance, offering insights on effectiveness and areas for improvement.
- Maintain trackers for media, content, events, and stakeholders.
Experience and Knowledge
Essential
- Up to 5 years in communications, PR, marketing, or journalism (ambitious graduates with relevant internships are welcome).
- Excellent writing skills with a strong attention to detail and accuracy.
- Confident in using social media professionally and in creating engaging content.
- Comfortable working with data and translating findings into actionable insights.
- Willingness to work flexibly, including providing out-of-hours support when necessary.
Desirable
- Exposure to corporate/B2B media in real estate, financial services, or hospitality and leisure sectors.
- Experience with B2C communications in an operational, customer-facing business.
- Video skills including filming, editing, and producing content for social media.
- Familiarity with communications platforms, including media databases, listening tools, and analytics tools.
- Understanding of SEO, GEO, or AI search.
- Interest in international markets; additional languages are a plus.
Personal Attributes & Competencies
- Organized and capable of managing multiple projects and deadlines.
- Possesses good judgment and awareness of reputational risks.
- Curiosity and insightfulness: notices what is important and asks critical questions.
- Collaborative mindset, able to work effectively across brands, teams, and time zones.
- Proactive and eager to learn.
What Success Looks Like in Year One
- Consistently updated, accurate, and on-brand website and social channels.
- Regularly gathered insights summarized for actionable team use.
- A growing network of journalist contacts leading to secured coverage.
- Monthly tracking of AI search visibility, with flagged inaccuracies addressed.
- Timely delivery of regular performance reports.
- Trusted to draft external materials requiring minimal edits.
- Reliable contribution during issues, effectively handling routine inquiries.
Benefits
- Bonus scheme
- Pension plan
- Private Healthcare
- Additional benefits.
