About the role
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Field marketing is at the heart of how we build demand, foster community, deepen customer relationships, and accelerate growth. We are looking for a highly motivated, self-starter Field Marketing Manager to build the engine that fills the funnel for our North America GTM team, focused on two to three priority industries: healthcare, financial services, telco, and retail and e-commerce.
Your expertise in industry-led field marketing strategy, regional program execution, and GTM partnership will be pivotal in creating the moments that bring enterprise buyers to the table, from executive dinners and roadshows to industry conferences, roundtables, and account-based programs aimed at named buying committees. Collaborating closely with the North America GTM team and the broader marketing team, you will own every stage of the field motion, from territory and account strategy through budgeting, on-site execution, and post-program pipeline attribution.
The company is being evaluated today by customer experience and contact center leaders at the largest health systems, banks, carriers, and retailers in North America. Your ability to think like a marketer, act like a salesperson, and run multiple industry programs at once will ensure we get in front of them first.
What you’ll do
- Build the engine that fills the funnel for your industries, a repeatable program mix that creates net new pipeline quarter over quarter.
- Develop and execute the North America field plan for two to three industries, from territory and account strategy through budget, execution, and attribution.
- Partner with Enterprise and Strategic account executives on named account lists. Agree on the targets, fill the room, drive the follow-up.
- Design the program mix: executive dinners, industry conferences, roadshows, roundtables, customer advisory sessions, and 1:few account-based plays.
- Create the vertical narrative with Product Marketing. Invite copy, talk tracks, and follow-up sequences that speak to a healthcare, banking, telco, or retail buyer, not a generic one.
- Manage event budgets and timelines, and report pipeline created and cost per opportunity, program by program.
- Analyze program performance in Salesforce and Dream Data and provide an honest read on what worked. Recommend what to scale and what to retire.
- Follow up with participants in collaboration with the GTM and growth teams.
- Work with Paid Media and Demand Generation to amplify field programs before and after they run.
- Own end-to-end execution, with support from the North America events team on venue, vendors, logistics, and on-site delivery.
Requirements
We focus more on hiring for potential than past experience, but the person who thrives here will bring most of the following:
- 7+ years in B2B field, industry, or regional marketing, with a demonstrated track record of building programs that directly influenced pipeline and closed revenue.
- Deep experience marketing into at least two of: healthcare, financial services, telco, retail, and e-commerce.
- Track record reaching enterprise buying committees on six and seven figure deals.
- Fluency in Salesforce and marketing attribution. You can defend your numbers in a pipeline review.
- A peer relationship with GTM. You have pushed back on an account executive and been right.
- Comfortable running an executive dinner, speaking at events, and partnering with C-level stakeholders inside and outside the company.
- Sharp judgment on what to cut. Budget and calendar discipline under tight deadlines.
- Willing to travel roughly a third of the time across North America.
- Transparent and unafraid to challenge, ask questions, or call out obstacles.
- An AI-first working style, and a passion for the company technology.
What we offer
- Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
- Growth paths: Joining the team means joining a dynamic environment with countless opportunities to drive impact beyond your immediate role and responsibilities.
- Learning & development: We proactively support professional development through an annual discretionary stipend.
- Social travel: We provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
- Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
- Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
