About
The company is seeking a Field Marketing Specialist to drive demand across the fast-growing region of Middle East, Turkey, and Africa (META). This critical role includes the planning and execution of all demand generation activities in META leveraging all marketing channels. The Field Marketing role is at the forefront of communicating our message through various marketing tactics, as well as crafting strategies and execution plans to attract new customers and retain existing ones. The position requires close collaboration with the Senior Field Marketing Manager to understand business goals from the META sales and channel teams and to translate these goals into an integrated marketing plan.
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Location
Dubai, United Arab Emirates
Work Conditions
The candidate is expected to work from the company office four days per week.
Essential Functions
- Assist in developing our META marketing plan in close cooperation with the Senior Field Marketing Manager, defining marketing goals, objectives, and tactics that drive success for our business in the region.
- Partner with the META sales and channel team to identify and formulate targeted marketing programs; serve as a strategic partner to sales and channel teams through thought leadership.
- Drive data-driven decision-making and optimization, directing spend and effort to maximize return on investment in the region.
- Manage marketing leads and pipeline to ensure marketing contributes to our META business.
- Develop and maintain strong relationships with the wider EMEA and Global marketing teams to ensure alignment and proper regional execution of programs.
- Execute designated marketing activities in the region flawlessly.
- Select appropriate marketing tactics to achieve set business goals.
- Manage expenses of both the Direct Budget and Channel Marketing Development Funds under the leadership of the Senior Field Marketing Manager.
- Monitor and steer the progress of results to achieve the goals set in the META Marketing plan.
Education and Experience
- Bachelor’s degree in marketing or equivalent experience.
- 5+ years’ experience in IT business-to-business marketing, preferably in the field of cyber security.
- Experience in event planning, management, and support.
- Experience working in an organization with a two-tier channel sales model.
- Working knowledge of Salesforce.com, Outreach, HubSpot, and Asana preferred.
- Excellent Microsoft Office skills: Word, PowerPoint, Excel.
Soft Skills
- Fast learner, highly motivated, and proactive self-starter with the ability to focus in a world of changing priorities.
- Strong verbal and written communication skills with outstanding presentation abilities for a variety of audiences including executives, partners, and customers.
- Ability to work independently and in a remote team environment.
- Highly organized and detail-oriented with strong project management skills and the ability to track and follow up on actions.
- Able to effectively prioritize and manage multiple tasks and deadlines.
- English and Arabic language skills.
