FP&A Manager

About the Role
The company is on a mission to make healthy eating easy with personalized meal plans delivered through an innovative app. We are expanding our presence and need a strategic financial leader to take ownership of planning, forecasting, and performance reporting, transforming insights into actionable decisions for our leadership team. In this role, you will partner with market GMs, Operations, Marketing, and Product to drive unit economics, growth, and profitability. Your focus will also be on reshaping the FP&A process by leveraging automation and AI to enhance productivity and insight generation.

What You’ll Do

Planning and Forecasting

• Lead the annual budget and rolling forecasts at group, market, and kitchen level.
• Build and maintain a driver-based financial model including subscribers, retention, AOV, food cost, delivery cost, CAC, and headcount.
• Conduct scenario and sensitivity analysis for market launches, pricing changes, and capex decisions.

Performance Reporting

• Own the monthly close review, including budget vs actuals, variance analysis, and narrative explanations.
• Produce reporting packs for board, investor, and leadership, ensuring timely and high-quality submissions.
• Define and monitor core KPIs: contribution margin per meal, cohort LTV, payback, gross margin by market.

Business Partnering

• Serve as the finance partner to market GMs, Operations, Marketing, and Product teams.
• Build business cases and conduct post-investment reviews for new kitchens, markets, and B2B channels.
• Challenge spending and promote unit-economics discipline across the business.

Growth Planning and KPI Performance

• Cascade the annual plan into monthly and weekly KPI targets for each market and track delivery against them.
• Collaborate with market GMs and the Growth team to identify and address funnel inefficiencies in acquisition, conversion, retention, and kitchen capacity.
• Size and prioritize growth initiatives and pilots, and measure their impact on each market's success.
• Develop responsive plans for shifts in conditions such as competitor actions or new product launches.
• Forecast growth considering seasonality, market dynamics, and funnel efficiency to inform targets and budgets.
• Establish early-warning reporting to flag KPIs at risk of drifting off target.

Cost Efficiency and Margin Improvement

• Identify and implement efficiency opportunities across food costs, packaging, kitchen labour, and overheads.
• Construct benchmarks for cost-per-meal and cost-per-delivery across kitchens and markets to close gaps to the best performers.
• Conduct zero-based reviews of operational expenditures and vendor spending, tracking the impact of savings initiatives.
• Partner with Operations and Procurement to enhance waste reduction, capacity use, and supplier negotiations.
• Model the margin impact of pricing, menu mix, and planning changes prior to implementation.

People and Process

• Own the planning calendar, controls, and documentation of models.
• Collaborate with Accounting, Data, and Engineering to maintain a single source of truth for financial data.

AI and Automation
This role is pivotal in placing AI at the forefront of our FP&A function.

• Automate the entire reporting cycle, reducing monthly reporting time by at least half through data integration and automated commentary drafting.
• Utilize AI tools (e.g., Claude, ChatGPT) to assist with analysis and scenario generation, ensuring thorough human checks on data accuracy.
• Develop AI agents and automated workflows for recurring tasks such as daily KPI updates and forecast refreshes.

What We’re Looking For

• 6+ years of experience in FP&A, corporate finance, investment banking, or consulting, with a minimum of 2 years in a leadership position.
• Background in a high-growth, multi-market business, preferably in consumer tech, subscription models, e-commerce, food, or delivery sectors.
• Expertise in financial modeling using Google Sheets or Excel, including three-statement, driver-based, and cohort models.
• Proven history of automating finance processes and demonstrating the efficiency gains achieved.
• Familiarity with AI tools applied in a professional context and an understanding of their benefits and limitations.
• Experience with BI tools such as Metabase, Looker, or Power BI.
• Strong communication skills, with the ability to convey financial insights to non-finance stakeholders and leadership.
• Bachelor's degree in Finance, Accounting, Economics, or a related field; an MBA, CFA, CMA, or ACCA is advantageous.
• Proficiency in English is required; knowledge of Arabic is a plus.

The Hiring Journey

• Screening meeting with the Talent Acquisition team
• Technical interview
• Meeting with the team
• Case study and presentation
• Culture-fit interview
• Offer stage