About the Role
We are looking for a Performance Marketing Specialist to support the execution, optimization, and reporting of digital marketing campaigns across key paid media channels. This role is ideal for a self-driven performance marketer who can work independently while collaborating closely with senior stakeholders to drive measurable results. You will be responsible for managing campaigns end to end, translating data into insights, and ensuring clients achieve their acquisition and growth objectives. You must have strong analytical capability, hands-on platform experience, and the ability to adapt quickly across industries and client needs.
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Responsibilities
- Execute and optimize performance marketing campaigns across Meta, TikTok, Google, LinkedIn, and Snapchat, aligned with campaign objectives.
- Develop and support full-funnel strategies for awareness, consideration, and conversion.
- Monitor and analyze campaign performance daily, optimizing budgets, creatives, and targeting.
- Assist in testing, experimentation, and reporting, including A/B tests, heatmaps, and growth initiatives.
- Manage conversion tracking and support performance reporting using tools like Meta Pixel, GA4, Excel, and dashboards (Looker Studio/Power BI).
Requirements
- Bachelor’s degree or equivalent experience with a strong quantitative background.
- Up to 3+ years of hands-on digital or performance marketing experience, freelance or in-house, including digital planning.
- Experience with paid media across e-commerce, retail, FMCG, hospitality, or tech; strong knowledge of Meta, TikTok, Google, and LinkedIn Ads.
- Solid understanding of marketing funnels, conversion tracking, attribution, and web analytics.
- Strong analytical, problem-solving, and self-management skills with the ability to turn data into actionable insights.
- Social-first mindset, creative flair, excellent attention to detail and ability to manage multiple projects.
- Excellent communication and collaboration skills to work effectively with clients and internal teams.
- Flexible schedule to accommodate project deadlines and varying workloads.
If you’re a hands-on performance marketer who thrives in a freelance setup, manages deliverables independently, and communicates effectively with stakeholders, we’d love to hear from you.
Please submit your resume, portfolio, rates, and availability.
