About the Role
The Global Event Director will define, lead, and elevate the company’s global events strategy, creating immersive, culturally resonant, brand-defining experiences that drive awareness, desirability, and commercial impact. This role requires a visionary experiential strategist with deep expertise in high-scale global events, exceptional operational leadership, and proven success delivering transformative brand moments across markets. Success in this role depends on a rare blend of creative vision, experiential innovation, agency collaboration, logistical excellence, and global leadership.
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Essential Duties and Responsibilities:
Strategic Leadership & Vision
- Develop and own a comprehensive global events strategy aligned with brand positioning, integrated marketing, and commercial priorities.
- Establish a global event calendar ensuring cohesion, cultural relevance, and strong market execution.
- Act as a strategic partner to senior leadership and the Founder on flagship moments, product launches, and major experiences.
- Lead creative visioning for global shows, brand moments, and immersive experiences, translating Founder direction into best-in-class experiential concepts.
Global Event Execution
- Lead end-to-end delivery of global and regional events, from concepting, creative design, and pre-production through execution and post-event evaluation.
- Oversee all experiential formats, including large-scale shows, influencer & VIP experiences, retail activations, pop-ups, masterclasses, and global launch events.
- Ensure every event reflects brand aesthetics, values, and storytelling while delivering a premium guest experience.
- Collaborate closely with internal teams (Marketing, Influencer, Social, Product, Commercial) to ensure integrated event planning.
- Manage external partners, including production agencies, creative studios, technical vendors, and talent partners, to ensure flawless delivery.
- Oversee logistics, guest journey, technical production, staging, hospitality, accreditation, rehearsals, and on-site execution.
Performance & Measurement
- Define event-specific KPIs such as brand lift, attendance quality, guest satisfaction, content capture output, and ROI.
- Provide data-driven insights to inform continuous improvement of the experiential strategy.
- Prepare detailed post-event reports for senior leadership, including impact assessment and strategic recommendations.
Budget & Operational Excellence
- Own and manage the global events budget, ensuring strategic investment and cost-efficiency across all program tiers.
- Lead operational planning, toolkits, templates, and workflows to ensure scale, consistency, and operational excellence across markets.
- Oversee contract negotiations and SOWs with agencies and production partners.
- Ensure all events meet legal, safety, and compliance standards across regions.
Team Leadership & Collaboration
- Act as a global leader of the events function, setting standards for creativity, innovation, and execution excellence.
- Partner with regional event leads to ensure alignment, adoption of best practices, and consistent execution in local markets.
- Mentor and develop event talent across the organization, building an agile and high-performing global experiential team.
Requirements:
- Bachelor's or Master's degree in Events, Experiential Marketing, Communications, Marketing, or a related field.
- 8+ years of senior experience in global events, experiential marketing, or brand experiences, ideally within beauty, luxury, fashion, or lifestyle.
- Proven track record delivering large-scale global events, shows, tours, pop-ups, and immersive brand experiences.
- Strong strategic vision with the ability to translate brand goals into iconic experiences.
- Demonstrated creative problem-solving with hands-on operational leadership.
- Exceptional relationship-building skills with agencies, production partners, talent, and internal teams.
- High cultural awareness and ability to adapt events for diverse regions.
- Commitment to sustainable and responsible event practices.
- Highly results-oriented with strong analytical and project management capabilities.
- Excellent communication, leadership presence, and agility.
- Multilingual abilities and global experience are a strong plus.
Benefits:
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all company products
- Quarterly product gifting
The company is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. Individuals are encouraged to apply regardless of race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
