Global Head Marketing - Digital, Growth & Platforms

About the Role
You will own the company's website and the company's wider digital ecosystem end to end. This includes the website, apps and portals, performance marketing, customer experience, data and attribution, affiliate and partnerships, content and SEO, and lifecycle marketing, all under a single, accountable, technically fluent leader. This is the company's digital champion role—full ownership, one roadmap, and direct accountability for growth, revenue, and customer experience, driven by acquiring the right clients, not just more of them.
The company is a leading global forex and CFD broker, regulated across multiple jurisdictions including ASIC, CySEC, FSA, SCB, CMA, and FSC. Every month, tens of thousands of new accounts are funded and tens of millions of dollars are deposited through digital acquisition alone. Direct marketing already drives much of that growth. All of this runs through a website, a performance marketing stack, and a data and attribution system that already has real momentum behind it.
We are hiring a Global Head of Digital, Growth & Platforms to take this further. It's a senior leadership role reporting directly to the General Manager, with full, named ownership of the company's website and the company's wider digital ecosystem, including apps, client portals, performance marketing, customer experience, data and attribution, affiliate and partnerships, content and SEO, and lifecycle marketing. In short, you will be the company's digital champion, leading the website and every acquisition and experience channel around it as one connected engine for growth and revenue.

The Opportunity
This role brings together the website, performance marketing, customer experience, and the data and attribution stack that connects them under one accountable leader, with full roadmap ownership, release authority, and platform accountability. You will lead the website rebuild, the wider digital ecosystem, and the acquisition and experience programmes that run through it, and take each one to sustained, measurable success.

Experience

• 8+ years in senior digital, growth, or product marketing leadership, ideally at a fast-growing, digitally-led fintech, broker, exchange, or high-volume e-commerce or consumer platform.
• A track record of owning a website or digital platform as a product, not just running the marketing that sits on top of it, including roadmap ownership, release governance, and CRO.
• Deep, hands-on experience running performance marketing at scale: multi-channel budget allocation, CPA and CAC management, and channel testing and expansion.
• Experience embedding customer experience as a measurable, cross-functional practice that shapes product and platform decisions, rather than one that simply reports on them.
• Direct experience building or scaling a data and attribution stack, such as a CDP, multi-touch attribution, or lead scoring, and turning it into real budget and channel decisions, beyond dashboards and reporting.
• Proven people leadership: building and running a multi-disciplinary team spanning technical, creative, and analytical disciplines.
• Experience operating in a regulated environment, whether financial services, trading, or another tightly regulated consumer sector, is a strong plus given the company's regulatory footprint across ASIC, CySEC, FSA, SCB, CMA, and FSC.

How You Operate

• Technically fluent: comfortable in the detail of web architecture, CMS/CDP tooling, and attribution methodology, without needing to write the code yourself.
• Commercially rigorous, able to hold and defend a clear view of acquisition economics and make trade-offs between growth, quality, experience, and cost.
• A builder who is comfortable taking on a broad, high-scope mandate and bringing structure, sequencing, and momentum to it from day one.
• A strong cross-functional operator, able to work effectively alongside Brand & Corporate Marketing, Product Marketing & PMO, Regional Marketing, and Marketing Intelligence.