About the Role
You will own the company's global influencer strategy for Makeup. This involves building a tiered creator portfolio, ranging from ambassadors to micro-creators, that drives measurable brand and sales impact across all markets. You will set the governance that ensures consistency and compliance in your work, and develop a data framework that demonstrates effective strategies and informs future investments.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Essential Duties and Responsibilities
Lead the Global Influencer Strategy
- Shape and lead the global influencer strategy for Makeup, aligned to brand priorities and launches
- Build a balanced creator portfolio across all tiers, from ambassadors to emerging creators
- Set the standards and ways of working to maintain consistency in influencer activity across markets
- Own KPIs and drive execution excellence
- Partner with teams across the business and in-multiple markets to implement the strategy
Build Strategic Creator Partnerships
- Lead key creator partnerships for product launches and ongoing campaigns
- Build long-term, authentic relationships with creators and talent
- Manage agency and talent partners
Own Seeding and Brand Experiences
- Oversee global seeding initiatives, creator brand experiences, and brand trips
- Act as a visible ambassador for the company with creators and talent
Drive Performance, Data and AI
- Measure impact across platforms and markets, utilizing insights to guide investments
- Implement AI and technology to scale the function
- Stay informed of cultural and platform trends
Lead the Team
- Lead and develop a high-performing team, both directly and through in-market leads
- Establish scalable methods for global consistency
Requirements
- Proven track record in makeup or color cosmetics
- Experience managing multi-market influencer budgets
- Demonstrated ability to build creator portfolios, establish long-term partnerships, and create impactful brand experiences
- Proven record of utilizing data, AI, and technology to enhance influencer marketing performance
- Strong negotiation skills, with a working knowledge of disclosure regulations across markets
- Established network of makeup creators, makeup artists, and talent agencies
- Minimum of 12 years in influencer marketing, with at least 5 years in a global or multi-market leadership role
- Degree in Marketing, Communications, or a related field, or equivalent experience
- Multilingual and global experience is advantageous
Benefits
- Monthly "Self Love Days" at the company's discretion
- Premium medical, dental, and vision coverage for employees and their dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all company's products
- Quarterly product gifting
The company is committed to building diverse and inclusive teams and maintaining an equal employment workplace free from discrimination. We welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. Reasonable accommodations can be requested at any point in the application or interview process.
