About the Job
The company - the parent company behind the company, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
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The Opportunity
- Own the company's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs, and other measurable growth channels.
- Manage acquisition budgets and capital allocation, optimizing investment based on CAC, cohort quality, payback, incrementality, and long-term customer value.
- Develop acquisition strategies for the company's highest-value customer segments, translating customer insights into targeting, creative, messaging, and channel strategy.
- Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding, and full-funnel conversion optimization.
- Partner closely with Product, Lifecycle, CRM, Data, Finance, and Marketing to optimize the customer journey from first touch through activation, engagement, and retention.
- Establish robust measurement frameworks, combining attribution, incrementality testing, cohort analysis, and experimentation to inform investment decisions.
- Lead and develop the Performance Marketing and Affiliate/KOL teams, building scalable operating rhythms, agency partnerships, and best-in-class execution.
- Drive a culture of continuous optimization through regular business reviews, using performance data, customer insights, and experimentation to identify opportunities to scale, improve, or stop investments.
- Help shape the future of the company's growth by identifying new acquisition channels, technologies, and opportunities to accelerate global customer growth.
What You Bring
- 8+ years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech, or crypto business.
- Proven success managing large-scale acquisition programs across web and mobile, including Google, Meta, Apple Search Ads, and other paid media channels.
- Deep understanding of acquisition economics, including CAC, LTV, cohort analysis, incrementality, attribution, and payback modeling.
- Experience managing affiliate, creator, influencer, or KOL partnerships alongside traditional paid acquisition channels.
- Strong analytical skills with the ability to make commercial decisions using experimentation, attribution models, and customer data.
- Experience improving conversion across the full customer journey, including creative, landing pages, onboarding, and lifecycle marketing.
- Proven people leader with experience building, coaching, and developing high-performing marketing teams while managing external agencies and partners.
- Excellent cross-functional collaboration skills, with experience partnering closely with Product, Data, Finance, Creative, Legal, and Compliance teams.
- Comfortable operating in fast-paced, highly regulated industries where balancing growth, customer trust, and compliance is essential.
Nice to Haves
- Hands-on experience with MMM, geo testing, or other ways to measure harder-to-attribute investment.
- Working fluency with SQL, cohort modeling, forecasting, or equivalent analytical tools.
- Experience building an in-house growth creative or landing-page testing capability.
- Crypto or fintech experience.
