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This role supports New Product Introduction (NPI) processes, go-to-market initiatives, and sales execution by acting as a subject matter expert and market expert for the Medium Tractor Products group, which includes medium track-type tractors, pipelayers, and track-type loaders. The position involves partnering closely with sales and commercial teams to meet customers, understand their challenges, and influence product design to drive market success.
Responsibilities:
- Coordinate the Global Marketing team and collaborate with customer-facing teams to understand customer needs regarding Medium Tractor Products.
- Represent customer interests during the NPI process by consolidating unmet customer needs to influence new products and solutions.
- Provide product application expertise and training related to applied technology, job efficiency, and safety.
- Conduct product performance studies and assess customer job site efficiency to identify opportunities for incremental sales.
- Manage marketing technology tools and develop a product roadmap to drive business growth.
- Analyze industry sales trends and customer requirements to inform marketing strategies.
Skills Required:
- Customer Focus: Expertise in aligning customer needs and satisfaction in business decisions.
- Decision Making and Critical Thinking: Ability to analyze situations and reach informed decisions.
- Effective Communications: Proficiency in transmitting and interpreting information effectively.
- Negotiating: Ability to negotiate successfully with various stakeholders.
- Relationship Management: Skills in establishing and maintaining healthy working relationships.
- Technical Excellence: Knowledge of technology and application methods to address technical challenges.
- Value Selling: Understanding of principles for selling products and services addressing customer needs.
Additional Qualifications:
- University degree or equivalent professional experience.
- 5 years of experience in commercial roles related to machinery sales or product management.
- Comfortable using digital tools, dashboards, and analytics for decision-making.
- Experience in a global or regional role supporting multiple markets.
Work Conditions:
- This role requires up to 50% business travel time.
Language Requirements: (Not specified in the extracted text; if applicable, please include here.)
This position is open to qualified applicants of any age and is committed to equal opportunity employment.
