About the Role
This job holder will be responsible for translating and transferring ideas, concepts, and designs into promotional displays and marketing brochures for products and services. The role involves developing distinctive logos for products and in-house brands and creating visual designs for marketing literature.
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Key Responsibilities
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Creative Solutions
- Understand the creative and concept/territory business needs.
- Apply advanced and diversified concepts to create graphic representations on systems using a combination of different color palettes.
- Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
- Innovate ideas/themes in graphical form for various requirements coming from the territory marketing team.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Develop graphics and layouts for promotional posters, logos, displays, etc. every year.
- Review final layouts and suggest improvements as needed.
- Create window display designs for Concepts and stand-alone stores in the territories for new stores and all stores every season.
- Create graphic artworks such as promo posters, logos, and the like for Concept. Designing proposals and artwork for marketing brochures, leaflets, coupons, and flyers.
- Prepare artworks for signage (outdoor/indoor).
- Coordinate with Concept Marketing Teams to create graphics and artwork as required by the Concepts’ branding guidelines.
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Miscellaneous
- Research and keep abreast of the latest designs, market trends, developments in IT, and customer needs.
- Coordinate and assist in the execution of large format printing, including color and profile management.
- Oversee the printing needs for the Territory and stand-alone stores (vinyl posters, backlit posters, etc.).
- Ensure that the visuals/posters are laminated, mounted, and distributed properly for all the territories on schedule (if applicable).
- Prepare Photoshop presentations as required under the direction of the Marketing Manager.
- Coordinate with Visual Merchandisers in executing their requirements for seasonal changes and window themes.
- Maintain large format printers (if applicable).
- Keep abreast of the latest trends, tools, and technologies in Graphic Design.
