About the Role
We are seeking a Graphic Designer who possesses a deep understanding of consumer behavior, branding, and packaging design. This individual will be instrumental in translating marketing strategies into visually compelling designs that resonate with our target audience. The Graphic Designer will be responsible for creating engaging and on-brand graphics for a variety of media including digital, print, and social platforms.
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Roles & Responsibilities
- Product Artwork: Design and create original product labels, packaging, and artwork that captures the essence of our products.
- Marketing Collateral: Develop marketing banners, POS materials, in-store display advertisements, and social media visuals for campaigns, promotions, and brand-building initiatives.
- File Preparation: Prepare print-ready files with attention to resolution, color profiles, and technical specifications for printers or online platforms.
- Event Based Artworks: Develop banners and artworks for backwalls, countertops, and other display areas for various events.
- Digital Asset Preparation: Create and design visual content for digital platforms including websites, social media, and email campaigns.
- Branding: Ensure all designs align with our brand guidelines and contribute to a cohesive brand image.
- Collaboration: Work closely with marketing, product, and sales teams to understand project requirements and deliver high-quality designs.
- Feedback Loop: Accept constructive feedback and make necessary adjustments to designs.
- Innovation: Stay updated on design trends and implement new creative ideas to keep designs fresh and engaging.
- Multi-Project Execution: Manage multiple projects simultaneously while meeting tight deadlines.
Key Performance Indicators (KPIs)
- Design Software Expertise: Advanced skills in Adobe Illustrator, Photoshop, InDesign, After Effects, and other relevant design software.
- Creativity & Innovation: A strong creative vision with attention to detail in typography, layout, and color theory.
- Portfolio: A robust portfolio showcasing product artwork, digital and print marketing materials, and other design work.
- Time Management: Ability to handle multiple projects with competing deadlines in a fast-paced environment.
- Communication: Strong verbal and written communication skills to articulate ideas and feedback clearly.
- Problem Solving: Capability to troubleshoot design challenges and propose creative solutions.
- Flexibility: Willingness to adapt and iterate based on feedback from multiple stakeholders.
Work Experience Requirement
- Experience with motion graphics and video editing.
- Knowledge of UI/UX principles.
- Familiarity with web design tools like Figma or Sketch.
Qualification
- Graduate/Bachelor's degree in Arts, Science, or Graphic Designing.
- Advanced skills in Adobe Illustrator, Photoshop, InDesign, After Effects, and other relevant design software.
