About the Role
This role focuses on leading the visual execution of a brand's identity across digital, print, and physical environments. You will make design decisions that align creative excellence with business goals, transforming briefs into polished creatives. Your responsibilities will include maintaining a scalable design system, modular templates, and brand guidelines to enable quick production of on-brand work by the marketing team.
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Creative Leadership and Brand Execution
- Lead the visual execution of the brand's identity across digital, print, and physical environments.
- Make design decisions that balance creative excellence with business goals.
- Turn briefs, including technical nutrition and ingredient content, into clear, warm, polished creatives.
- Maintain and evolve a scalable design system, modular templates (Adobe and Canva), and brand guidelines for the social and marketing teams.
Performance and Social Creative
- Design high-performing assets for Instagram, TikTok, Facebook, LinkedIn, YouTube, and Meta, TikTok, and Google Ads.
- Produce multiple variations of every ad concept (hook, headline, visual, offer) for performance testing.
- Design for the full customer journey, including first-touch ads, onboarding quizzes, landing pages, and follow-ups that convert a first purchase into a subscription.
- Work from the monthly social calendar with the Social Media team, creating Reel covers, carousels, Stories, and simple motion graphics.
- Stay updated on platform best practices and content trends to ensure the visuals remain fresh.
Packaging, Retail and Print
- Lead packaging from concept to print-ready production for a variety of products including raw meals, freeze-dried treats, supplements, toppers, and grooming items.
- Ensure packaging meets UAE labeling and food-safety requirements, collaborating with kitchen, compliance, and sourcing teams.
- Design for the frozen aisle, including freezer graphics, shelf strips, wobblers, and in-store displays for supermarkets and retail partners, as well as pop-up booths and event materials.
- Create delivery-box inserts and feeding guides for first-time raw feeders.
- Evolve packaging based on customer feedback and sustainability goals.
Web and E-commerce Visuals
- Support the team in designing mobile-first landing pages with a focus on conversion, accessibility, and clear storytelling.
- Create homepage banners, collection visuals, product imagery, and navigation elements, ensuring imagery is consistent across 70+ products and variants.
- Collaborate with in-house developers to maintain a visually consistent and user-friendly website.
CRM and Food Adviser Support
- Design email, WhatsApp, and SMS campaign creatives that cater to the customer lifecycle, from welcome messages to win-back strategies.
- Create sales collateral for the Food Adviser team, such as product sheets, transition guides, and comparison visuals for customer interactions.
Collaboration and Direction
- Brief and work with photographers, videographers, printers, freelancers, and production vendors to ensure consistent execution.
- Offer support for internal requests including hiring materials, event graphics, and presentations.
Trend and Industry Awareness
- Monitor competitor visuals and global pet-brand creative trends, along with cultural aesthetics in the UAE.
- Recommend new formats, visual styles, and storytelling approaches based on market trends.
Requirements
- 4-5 years of graphic design experience, preferably in direct-to-consumer (D2C), fast-moving consumer goods (FMCG), food industries, or creative agencies.
- A portfolio showcasing both brand work (packaging, print, identity) and performance or social creative.
- Proficiency in Adobe Photoshop, Illustrator, and InDesign; working knowledge of Premiere Pro, After Effects, or CapCut for short-form video is preferred.
- Experience in packaging and print production, including collaboration with printers and preparing print-ready files.
- Ability to leverage ad performance data to inform creative decisions.
- Strong organizational skills and ability to manage multiple requests without sacrificing quality.
- A genuine love for animals, with a keen eye for capturing pets in the best light.
Benefits
- Own the visual identity of a profitable local brand that is well-loved.
- Engage in work that is released weekly across digital, retail, and packaging.
- Be part of a small, agile team where your design contributions drive growth.
