Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. The role is responsible for supporting the execution of the growth strategy for Careem's food vertical in Dubai by assisting in user engagement, retention, and revenue generation initiatives. This role focuses on implementing Dubai-focused marketing campaigns, managing partnerships, and analyzing data to optimize growth efforts.
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What You'll Do
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Growth Execution Support
- Assist in executing the growth roadmap for the food vertical in Dubai, ensuring alignment with organizational goals.
- Conduct research on market trends, customer preferences, and competitor activities to support growth initiatives.
- Coordinate with internal teams to implement strategies that drive user engagement and retention.
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Customer Segmentation and Insights
- Assist in creating and managing customer segments based on demographic and behavioral data.
- Conduct cohort analysis to support the development of targeted retention campaigns and personalized engagement strategies.
- Help track and analyze customer lifecycle metrics, providing insights to optimize user experiences.
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Campaign Management and Customer Engagement
- Collaborate on the execution of retention and engagement campaigns, focusing on repeat purchases and customer loyalty.
- Help implement rewards programs, subscription models, or gamification elements to increase user stickiness and lifetime value.
- Monitor campaign performance and assist in identifying areas for improvement.
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Data Analysis and Reporting
- Analyze growth metrics (e.g., OPU, ARPU, conversion rates) to track the effectiveness of campaigns and initiatives.
- Use data to generate insights that inform campaign optimizations and new strategies.
- Support the development of dashboards and reporting tools for tracking performance across growth efforts.
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Market-Specific Customization
- Collaborate with regional teams to tailor growth strategies to local market dynamics, ensuring relevance and resonance with target audiences.
- Develop geo-specific promotional strategies to capitalize on local customer preferences and competitive landscapes.
- Identify and onboard regional partners (e.g., grocery chains, retailers) to enhance reach.
What You'll Need
- Bachelor’s or Master’s degree in Marketing, Engineering, Data Science, or a related field
- 4-6 years of experience in growth marketing, with a focus on e-commerce, food delivery, or tech platforms
- Hands-on experience with tools like Google Ads, Meta Ads Manager, SQL, Tableau, or Looker
- Strong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis, churn/attrition modeling, CLTV models
- Proficiency in analyzing metrics such as CAC, LTV, ARPU, and conversion rates
- Excellent communication and stakeholder management skills
- Deep understanding of food delivery market trends, customer behavior, and competitive landscapes
Work Conditions
- Work 4 days a week in the office & 1 day from home, with the ability to work remotely from any country in the world for 30 days a year.
- Unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
