About the Role
This is a build-and-own role focused on launching and scaling a premium 12-week D2C online MBA-level program priced at $5,000+. You will be responsible for customer acquisition end-to-end and have the opportunity for uncapped upside, with no capped commissions or vanity KPIs. This revenue stream is backed by an Inc. 5000 recognized leadership and development company with strong brand authority and a partnership with high-profile TED Talks, operating in global markets including the US, Europe, and the Middle East.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Core Responsibilities
- Design and execute the full-funnel customer acquisition strategy
- Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
- Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
- Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
- Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
- Optimise CPL, CAC, and LTV with a commercial growth mindset
- Work closely with founders, content, and partnerships teams, including the TED partnership
You Are A Strong Fit If You Have
- Proven experience launching and scaling a D2C online course or cohort-based program
- Experience with premium price points of $5,000 or higher
- Familiarity with 12-week or MBA-level program structures
- Experience reaching customers or students in the US, Europe, and the Middle East
- Deep hands-on expertise in performance marketing and funnel optimisation
- Strong experience with email CRM and lifecycle marketing
- A commercial, growth-hacker mindset with strong analytical skills
- Comfort operating in startup mode within an established, well-known company
- Fluent English communication (program delivered globally in English)
Location & Working Style
- Fully remote
- Candidates must be based in the US, Europe, or Dubai/Middle East
- Time-zone flexibility required for global launches
Why This Role Is Different
- You are not supporting marketing — you own revenue
- Rare opportunity to build a premium global D2C education brand
- Clear connection between strategy, execution, and financial upside
- Significant growth potential as the program scales internationally
Compensation & Performance Model (local currency equivalent)
-
Base Salary:
USD $150,000 – $200,000 (dependent on experience, location, and prior launches)
-
On-Target Earnings (OTE):
USD $180,000 – $250,000+
-
Performance Incentives:
This role participates directly in the upside created.
- Revenue-based bonus tied to launch performance and cohort revenue
- Incentives linked to CAC, LTV, and funnel efficiency
- Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
- Potential profit-share or long-term incentive plan as the program scales
Start Date
ASAP
