About the Role
The company is scaling fast across markets worldwide, and we look for people who take real ownership of their work. As our next Growth Marketing Director, you'll help drive our growth in B2B paid acquisition: building, shipping, and delivering results from day one. You'll own the full stack — creative strategy, media buying, funnel optimization, tracking, and reporting — working closely with Sales under clear SLAs to turn cold traffic into qualified pipeline. If you thrive in a fast-moving, build-from-scratch environment, this role is for you.
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What You'll Own
- Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability.
- Lead creative strategy end-to-end: generate and validate high-converting ad concepts, build a performance ad portfolio (live action, UGC-style, AI-assisted), and optimize for hook rate, hold rate, and scroll-stopping moments.
- Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership to drive revenue-generating pipeline, not just lead volume.
- Build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions.
- Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability.
Who You Are
- You've done this before in a fast-moving, high-growth environment.
- You move fast and make strong decisions with incomplete information.
- You take real ownership and think like an operator, not a coordinator.
- You're energized by hard problems in payments, hospitality, and customer experience.
What You'll Need
- 8+ years in performance marketing with proven B2B, pipeline-driven results.
- Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets.
- Track record producing or directing high-performing video ads, with strong CRO expertise and a technical foundation in tracking, server-side implementation, and CRM integrations.
- Fluency in English is a must.
Nice to Have
- Experience with HubSpot.
- Familiarity with Tableau, Google Analytics, or similar analytics platforms.
- Knowledge of ad libraries, creative research tools, and structured testing frameworks.
What We Offer
- Real ownership over products that impact millions of diners and thousands of restaurants globally.
- The opportunity to solve challenging problems in payments, hospitality, and customer experience.
- A fast-moving environment where great ideas quickly become reality.
- Close collaboration with experienced operators, builders, and industry experts.
- A chance to leave a visible mark on one of the fastest-growing restaurant technology companies globally.
