Growth Marketing Hacker

This role is focused on leading the go-to-market strategy, lifecycle initiatives, and product positioning to drive global user growth and engagement for a cryptocurrency exchange app. It sits at the intersection of product, data, and creative execution, ideal for a strategic marketer thriving in fast-paced environments. You will collaborate closely with product managers and the growth team to align feature rollouts, campaigns, and user insights, crafting compelling narratives across diverse geographies and user segments.

Responsibilities:

• Strategy & Positioning

  • Collaborate with product and strategy teams to define the roadmap for the Exchange (Advanced) vertical.
  • Create advanced value propositions that differentiate the platform in a competitive market.
  • Partner with analytics to define user personas (e.g. retail traders, crypto newcomers) and tailor user journeys.
  • Lead creative positioning and brief submissions for localized campaigns.
  • Align closely with product managers for roadmap priorities and customer feedback.

• Launch Execution

  • Manage go-to-market planning for feature launches in collaboration with the product team.
  • Conceptualize integrated marketing campaigns across various channels for user acquisition.
  • Ensure timely, scalable, and data-informed campaigns with cross-functional teams.
  • Adapt messaging for regional rollouts, focusing on localization and competitive landscape considerations.

• Customer Insights & Market Intelligence

  • Analyze market trends and carry out competitive benchmarking to pinpoint opportunities and threats.
  • Conduct user interviews and feedback loops to enhance UX and messaging.
  • Feed insights back into product and growth teams for better prioritization and positioning.

• Growth & Retention

  • Develop lifecycle programs to improve user activation, trading volume, and retention.
  • Create promotions and incentives to enhance user engagement and retention rates.
  • Collaborate with analytics teams to identify drop-off points and optimize user flows.

• Performance & Reporting

  • Define KPIs for funnel metrics and campaign impact with the Growth and Product teams.
  • Utilize tools like GA4, Tableau, and Mixpanel for reporting and rapid iteration.

Requirements:

• 3-5 years of product marketing experience, preferably within crypto.
• Demonstrated success in launching and scaling B2C products sustainably.
• Strong communication and copywriting skills, capable of simplifying complex ideas.
• Collaborative with a bias to action in fast-paced settings.
• Analytical skills and proficiency in marketing analytics and user research.
• Experience in financial services or regulated industries is advantageous.
• Bonus for being crypto native or familiar with community-led growth.