About the Job
At Crypto.com, we are on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re looking for a Growth Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning to fuel global user growth and engagement. This role is ideal for a strategic marketer who thrives in fast-paced, high-ownership environments and combines product, data, and creative execution. You will collaborate closely with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate with diverse geographies and user segments.
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Key Responsibilities
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Strategy & Positioning
- Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
- Develop value propositions that differentiate our platform in a competitive global market.
- Collaborate with data, analytics, and product teams to define user personas (e.g., retail traders, crypto newcomers, high-frequency traders) and tailor user journeys for each.
- Lead creative positioning and brief submissions for growth teams to deliver impactful, localized campaigns.
- Work closely with product managers to align on roadmap priorities and customer feedback loops.
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Launch Execution
- Collaborate with the product team to manage the go-to-market planning for feature launches.
- Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for user acquisition.
- Work with marketing, growth, and product teams to ensure campaigns are timely, scalable, and data-driven.
- Coordinate with local market teams to adapt messaging for region-specific rollouts, ensuring localization across product messaging and local behavior.
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Customer Insights & Market Intelligence
- Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
- Conduct user interviews, feedback loops, and surveys to understand pain points and improve UX and messaging.
- Share findings with product and growth teams to inform prioritization and positioning.
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Growth & Retention
- Design lifecycle programs that drive user activation, trading volume, and long-term retention.
- Conceptualize promotions, streaks, and incentive programs that reward engagement and enhance retention.
- Collaborate with data, analytics, and product teams to identify drop-off points and optimize onboarding and reactivation flows.
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Performance & Reporting
- Collaborate with Growth and Product teams to define KPIs across funnel metrics, retention, and campaign impact.
- Utilize tools like GA4, Tableau, and Mixpanel for reporting, working closely with analytics and product teams to iterate rapidly.
Requirements
- 3 to 5 years of experience in product marketing, ideally within the crypto sector.
- Proven success in launching and scaling B2C products or platforms and growing adoption sustainably.
- Excellent communication and copywriting skills, with the ability to simplify complex ideas and craft compelling narratives.
- Highly collaborative, with experience working cross-functionally in fast-paced environments and a bias towards action.
- Strong analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Being crypto-native or having familiarity with community-led growth.
