This role involves running and optimizing ad campaigns, tracking and improving campaign ROI, and planning lifecycle and product update email campaigns. You will analyze performance, assist with reporting, and coordinate influencer activations while managing timelines and deliverables across digital campaigns. Your responsibilities will also include identifying paid media opportunities and aligning with business development on launches and integrations.
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Key Responsibilities
- Run and optimise ad campaigns
- Track and improve campaign ROI, engagement, and user acquisition
- Plan and execute lifecycle and product update email campaigns
- Analyse performance, optimise based on insights and assist with reporting
- Coordinate influencer activations and help manage ambassador output
- Own timelines, deliverables, and tracking across digital campaigns
- Identify and activate paid media and co-marketing opportunities
- Align with BD on launches and integrations
Requirements
- 3-5+ years in a growth marketing role, with demonstrable success scaling user acquisition and engagement for a Web3 or high-growth tech product.
- Possess expertise in designing and executing multi-channel growth campaigns (from paid ads to community-led initiatives) that drive tangible on-chain activity.
- A deep understanding of the entire growth funnel, backed by strong analytical skills to measure what matters—from top-of-funnel awareness to on-chain conversion and retention.
- Live and breathe DeFi and have a sophisticated understanding of the competitive landscape, key protocols, and the motivations of on-chain users.
Key Skills
- Power-user mastery of the modern growth stack, comfortably navigating both Web2 analytics (e.g., GA, Mixpanel) and on-chain data platforms (e.g., Dune, Nansen).
- Ability to excel in an async, remote environment with a hands-on mentality for both devising strategy and executing flawlessly.
- A relentless, data-driven approach to formulating hypotheses, testing them rapidly across channels, and scaling what works.
- Excellent communication skills, with the ability to articulate complex DeFi concepts simply and persuasively for both crypto-native and mainstream audiences.
Nice to have
- Experience with ambassador or community-led programs
- Prior work in DeFi or Web3 growth
- Knowledge of performance benchmarks in crypto ads
- Experience with creative asset production
- Familiarity with 1inch ecosystem or competitors
Why work with us?
- Join a young, creative team in a fast-paced and supportive environment
- We’re open to new ideas — if you’ve got a vision, pitch it and make it happen
- Enjoy competitive pay that matches your skills and experience
- Be part of a company that’s shaping the future of DeFi
- Take time when you need it — we offer unlimited vacation days
- Get fully compensated for your work gear — we’ll set you up for success
- Travel with us! We host an annual team retreat at a top international location
About 1inch
1inch is the DeFi ecosystem building financial freedom for everyone. 1inch products help users and builders trade, hold and track digital assets - with the self-custody, comprehensive security and the intuitive user experience they need to unlock the potential of true crypto ownership. 1inch protocols and APIs provide core infrastructure across the DeFi industry and beyond.
Join us
So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team.
Note
Location: We hire with a focus on Dubai and Europe. For this role, we prefer candidates who are either based in Dubai or working remotely within +/- 4 hours GST time.
