Head of B2C Growth

About the Role
As Head of B2C Growth, you will own the full B2C growth engine, focusing on acquisition, activation, retention, reactivation, and lifetime value. Your mission will be to develop multichannel strategies including search, paid social, email, push notifications, web, and app, with an emphasis on transforming the app into the primary user channel. This role involves connecting early-stage real estate research with high-intent property searches and agent engagement. You will be responsible for managing the growth budget, guiding paid media specialists, and utilizing data to inform investment decisions across various markets and channels. This position combines strategic ownership with hands-on execution, experimentation, and close collaboration with Product and Marketing teams, while also helping to build the growth infrastructure and playbooks necessary for significant scaling in 2028.

Accountabilities:

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, leveraging performance data for investment decisions.
• Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while monitoring CPL, CAC, payback, and other key metrics.
• Strengthen the connection between educational research content and high-intent property searches to aid users in advancing from initial research to listings and agent contact.
• Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and transitioning users from web to app.
• Oversee the complete user lifecycle, focusing on activation, conversion, retention, reactivation, and LTV, while identifying drop-off points to enhance the user journey.
• Manage database growth and engagement through strategies like segmentation, nurturing, reactivation, email, push notifications, and in-app communication.
• Design and implement rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers, capturing clear measurement and actionable insights.
• Lead and develop paid media specialists by setting performance goals, reviewing outcomes, and elevating execution standards without micromanaging.
• Collaborate closely with Product and nurturing teams to prioritize initiatives for improved conversion and lead qualification.
• Prepare the growth engine for international scaling, focusing on market selection, channel strategy, creative, tracking, and performance infrastructure.
• Develop reusable growth playbooks and AI-powered workflows that allow both the team and AI agents to execute consistently.
• Maintain direct interaction with users and engage with data to identify opportunities and inform decisions.

Requirements:

• Proven success in growing B2C products with a large user base across multiple channels and markets, preferably within a marketplace, portal, app, or similar environment.
• Comprehensive multichannel growth experience with responsibilities across various acquisition and lifecycle channels, rather than specializing in a single advertising channel.
• Demonstrated success in driving app growth, encompassing user acquisition as well as long-term retention.
• Strong understanding of cohorts, user lifecycles, segmentation, retention, reactivation, and lifetime value.
• Solid product sense with the capability to associate product enhancements with measurable improvements in conversions and user behaviors.
• Experience managing paid media budgets with accountability for performance, return on investment, and commercial outcomes.
• Hands-on operating style adept at building strategies, launching campaigns, analyzing performance, and making decisions independently.
• Advanced AI fluency with substantial practical experience using Claude, including Cowork and Code, as well as orchestrating AI agents and workflows.
• Strong analytical judgment with the ability to pinpoint effective initiatives, halt ineffective ones, and make decisions amid imperfect testing conditions.
• High ownership and accountability from initial brief to measurable results, with minimal reliance on external handoffs.
• Leadership abilities to mentor specialists, enhance execution quality, and foster a high-performance environment without micromanagement.
• Excellent communication skills, capable of clearly conveying complex performance insights.
• Fluent in English; knowledge of French or Spanish is a plus.
• A bachelor's degree may be advantageous but is not mandatory; relevant experience and results are valued more highly than academic credentials.

Benefits:

• Full ownership of B2C growth encompassing acquisition, lifecycle, retention, and reactivation.
• Remote work opportunity from anywhere.
• Full-time, permanent contractor position.
• Chance to engage with a large existing user base along with significant mobile app growth potential.
• Dedicated budget for experimentation and a larger planned growth investment for future scaling.
• Access to a modern AI and analytics stack, including Claude (Cowork and Code), Mixpanel, and HubSpot, with all tools fully covered.
• Direct reporting to the CPO within a flat organizational structure.
• High level of autonomy with minimal bureaucracy, allowing direct ownership of decisions and outcomes.
• Competitive compensation tailored to the candidate's market.
• Target start date of January 2027 at the latest.