Head of CRM for our Sports Studio

We seek a Head of CRM for our Sports Studio, who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era. It will operate our fan engagement platform built on Microsoft Dynamics 365 and Sitecore. You will be the link between data, journeys, and digital experiences, managing segments, campaigns, and personalization across all channels.

Location
Riyadh, Saudi Arabia

Responsibilities

• Manage the fan graph in Dynamics 365: profiles, attributes, segments, and consent.
• Design and execute automated journeys (onboarding, pre/post match, reactivation, subscriptions, loyalty).
• Configure and coordinate, together with the web/app team, personalized experiences in Sitecore.
• Use CRM segments to drive banners, modules, and tailored experiences.
• Launch multichannel campaigns (email, push, in-app, SMS) aligned with site/app experiences.
• Track and report performance: known/active fans, engagement, conversion, revenue impact.
• Maintain strong governance across CRM & content (segments, journeys, templates, naming conventions, documentation).

Requirements

• CRM / Marketing Automation / Digital Experience experience.
• Hands-on experience with CRM/Marketing Automation platforms.
• Experience working with a CMS / Digital Experience Platform (ideally Sitecore; Adobe Experience Manager, Optimizely, or similar also valued).
• Solid understanding of segmentation, journeys, and CRM metrics (open rate, CTR, conversion, churn, LTV, etc.).
• Basic understanding of GDPR and consent management.

Preferred Qualifications

• Experience with Dynamics 365 Marketing / Customer Insights / Journeys.
• Experience configuring or closely collaborating on personalization and components in Sitecore.
• Background in sports, entertainment, media, or e-commerce.
• Basic HTML knowledge for email templates.

Work Conditions
This job can be filled in Riyadh.