About the Role
This is a high-impact business leadership role focused on building and scaling a high-growth crypto vertical into an autonomous business. You will own the full P&L, with responsibility for revenue, profitability, margins, and sustainable growth. The role combines commercial strategy, strategic partnerships, business development, operations, and go-to-market execution. You will initially work hands-on to establish processes, build the core team, launch acquisition channels, and secure strategic B2B and B2B2C partnerships. As the business matures, you will transition toward scaling the operation, shaping long-term strategy, and expanding its market opportunity. You will work closely with Product, Legal, Compliance, Operations, Data, and Marketing while maintaining direct visibility with executive leadership. This opportunity is suited to an entrepreneurial fintech or crypto leader who wants significant autonomy and the opportunity to build a business unit from the ground up.
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Accountabilities:
- Own the crypto vertical P&L, including budgeting, forecasting, pricing, margin management, revenue, profitability, and business volume targets.
- Develop and execute the commercial strategy for crypto products spanning wallets, cards, trading, payments, and related offerings.
- Identify, negotiate, close, and manage strategic partnerships with issuers, processors, liquidity providers, payroll and HR SaaS platforms, neobanks, exchanges, aggregators, merchants, and other ecosystem participants.
- Monitor market trends, competitors, customer behavior, and regulatory developments, translating insights into actionable business and growth strategies.
- Build a lean business organization from the ground up across growth, performance marketing, business development, partnerships, operations, and support.
- Establish clear team structures, responsibilities, KPIs, performance expectations, and operating processes while coaching team members and addressing performance issues decisively.
- Lead cross-functional execution by aligning Product, Legal and Compliance, Operations, Data, and Marketing around commercial objectives and service-level expectations.
- Establish and manage core business processes, including partnership pipelines, SLAs, weekly KPIs, monthly P&L reporting, and operating rhythms.
- Launch and optimize customer acquisition channels, working toward strong unit economics and a target LTV/CAC ratio of at least 3 in a priority segment.
- Close the first strategic B2B and B2B2C partnerships and develop a repeatable engine for future commercial growth.
- Present business plans, financial performance, strategic decisions, and growth opportunities clearly to founders and executive stakeholders.
- Transition from hands-on operational execution toward broader scaling, strategic planning, and long-term business development as the organization matures.
Requirements:
- 5+ years of experience in fintech, crypto, payments, or banking, with previous ownership at GM, Head of Business Development, Head of Business, or comparable leadership level.
- Proven experience owning and delivering against P&L objectives, including revenue, profitability, margins, and transaction or volume targets.
- Hands-on experience launching or scaling crypto payments, wallets, cards, trading, or related financial products across B2C, B2B, or B2B2C environments.
- Strong understanding of unit economics, including CAC, LTV, ARPU, margins, payback periods, pricing strategy, and portfolio prioritization.
- Demonstrated success in strategic partnerships and business development, including sourcing opportunities, negotiating and contracting deals, coordinating integrations, and ensuring partnerships deliver measurable results.
- Strong understanding of KYC/AML, MiCA, card-scheme requirements, on/off-ramp considerations, and the ability to work effectively with Legal and Compliance teams.
- Strong analytical capabilities and a data-driven approach to commercial decision-making; SQL or business intelligence experience is a plus.
- Excellent executive communication skills and professional fluency in English.
- Entrepreneurial mindset with the ability to operate hands-on, establish structure from ambiguity, and take full ownership of outcomes.
- Strong leadership, decision-making, prioritization, and stakeholder management skills.
- This is a business growth and general management leadership role rather than a traditional Product Manager or Chief Product Officer position.
Benefits:
- Full P&L ownership and significant autonomy over the development of a standalone crypto business unit.
- Direct access to founders and executive leadership, with substantial influence over commercial and strategic decisions.
- Opportunity to shape product offerings, growth strategy, go-to-market channels, and partnership development.
- Budget and resources aligned with the agreed business roadmap and growth objectives.
- Opportunity to build and lead a core business team across growth, business development, partnerships, operations, and support.
- Hands-on early-stage environment with significant responsibility and high leverage as the business scales.
- Opportunity to work across a broader fintech portfolio spanning crypto wallets, cards, IBAN-related products, trading, and payments.
- Long-term strategic scope with a 2+ year horizon for building and scaling the vertical.
- Fully remote working environment.
- Opportunity to contribute to the growth of a rapidly evolving digital finance and crypto business.
